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Adam Sadowsky

Syyn Labs's League of Extraordinary Nerds
Photograph by Angela Boatwright

Photograph by Angela Boatwright

The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band Ok Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects.

Photograph by Angela Boatwright

"We're a sensationalism service," says Brent Bushnell.

Ask cofounder Adam Sadowsky and he says, "We're a one-stop production company: We make physical art that moves people."

"We want to be the 'engineering is cool' group," Bushnell adds.

Another cofounder, Eric Gradman, sums it up this way: "We're a glorified drinking club with an art problem."

Syyn Labs, the art collective/budding company that Bushnell, Sadowsky, Gradman, and four others founded last year at Barbara's bar at the Brewery Art Colony in Los Angeles, is all that and more. It's the best of what happens when a bunch of nerds, including...
See full article at Fast Company
  • 1/11/2011
  • by Chuck Salter
  • Fast Company
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