Media agency Mec has produced an app for Accolade Wines that enables smart phone users to find Byo restaurants in Sydney and Melbourne.
The announcement:
Sydney, 17 December 2012: Mec has together with Fairfax Media created a smartphone app for Accolade Wines, helping users find the best Byo restaurants and the perfect bottle of wine to accompany their meal.
The Brookland Valley Byo Restaurant Guide app, available for free on the iTunes store, taps into Fairfax Media publications’ restaurant reviews, including The Age and Sydney Morning Herald’s Good Food Guides, Cheap Eats and Everyday Eats, allowing users to search more than 300 of the best Byo restaurants in Sydney and Melbourne.
Once a user has chosen a restaurant, they can use the app’s wine index to find suitable wines from the Brookland Valley, Margaret River range, as well as a wide selection of other Australian wines, and locate their closest bottle shop.
The announcement:
Sydney, 17 December 2012: Mec has together with Fairfax Media created a smartphone app for Accolade Wines, helping users find the best Byo restaurants and the perfect bottle of wine to accompany their meal.
The Brookland Valley Byo Restaurant Guide app, available for free on the iTunes store, taps into Fairfax Media publications’ restaurant reviews, including The Age and Sydney Morning Herald’s Good Food Guides, Cheap Eats and Everyday Eats, allowing users to search more than 300 of the best Byo restaurants in Sydney and Melbourne.
Once a user has chosen a restaurant, they can use the app’s wine index to find suitable wines from the Brookland Valley, Margaret River range, as well as a wide selection of other Australian wines, and locate their closest bottle shop.
- 12/18/2012
- by Robin Hicks
- Encore Magazine
GroupM owned media agency Mec has promoted several members of staff and formed a new management board.
The announcement:
Sydney, 9 October 2012: GroupM media agency Mec has promoted key members of staff and established a new management board as part of a broader restructure of the agency.
Search Director Alex Hancock has stepped up to Head of Search and Digital Strategy Director Guillaume Goudal has risen to Head of Digital. Alex joined Mec a year ago and has tripled the size of Mec’s Sem team and also brought Seo in-house.
Guillaume has been with Mec for eight years, three years in France and now five in Australia. ‘G’ has won both Cannes and Mfa awards for his digital work. Alex and G will work together to determine Mec’s future digital direction.
Mec is also currently recruiting for a Digital Trading Director to replace Ricky Chanana, who has moved to sister agency Maxus.
The announcement:
Sydney, 9 October 2012: GroupM media agency Mec has promoted key members of staff and established a new management board as part of a broader restructure of the agency.
Search Director Alex Hancock has stepped up to Head of Search and Digital Strategy Director Guillaume Goudal has risen to Head of Digital. Alex joined Mec a year ago and has tripled the size of Mec’s Sem team and also brought Seo in-house.
Guillaume has been with Mec for eight years, three years in France and now five in Australia. ‘G’ has won both Cannes and Mfa awards for his digital work. Alex and G will work together to determine Mec’s future digital direction.
Mec is also currently recruiting for a Digital Trading Director to replace Ricky Chanana, who has moved to sister agency Maxus.
- 10/10/2012
- by Georgina Pearson
- Encore Magazine
Schwarzkopf hair brand Taft has launched a campaign that mocks the cheesy approach to product promotion seen in infomercials.
The ads were created by media agency Mec, which won the account last year.
The ads are running on free-to-air TV and on Ignite Media Brands including MTV, TV1, FX and Nat Geo.
The campaign includes sponsorship of MTV’s makeover show Style Me, Facebook advertising and a microsite where visitors can win a hair piece from the mock infomercials.
Mec boss Peter Vogel said in a press release: “Taft is an exciting brand to work with and we are thrilled to have created this campaign for the Full On range. All creative and media were handled in-house at Mec, demonstrating the range of skills on offer at the agency.”
Credits:
Creative: Mec
Media: Mec
TV production: Marbay and Ignite Media Brands...
The ads were created by media agency Mec, which won the account last year.
The ads are running on free-to-air TV and on Ignite Media Brands including MTV, TV1, FX and Nat Geo.
The campaign includes sponsorship of MTV’s makeover show Style Me, Facebook advertising and a microsite where visitors can win a hair piece from the mock infomercials.
Mec boss Peter Vogel said in a press release: “Taft is an exciting brand to work with and we are thrilled to have created this campaign for the Full On range. All creative and media were handled in-house at Mec, demonstrating the range of skills on offer at the agency.”
Credits:
Creative: Mec
Media: Mec
TV production: Marbay and Ignite Media Brands...
- 8/16/2012
- by Robin Hicks
- Encore Magazine
GroupM media agency Mec has announced a new addition to its digital team with the hire of Jennifer Brown as digital strategist.
The announcement:
Sydney, 19 July 2012: Mec Sydney has boosted its digital ranks with the appointment of Jennifer Brown as Digital Strategist, tasked with bolstering the agency’s capabilities in social, emerging technology and mobile.
Jenn moves to Australia from Mec Seattle, where she was Digital Strategist and also served as Mobile and Emerging Platforms lead for Mec offices in the West Coast of the Us. In that role, she consulted on digital innovation, social and mobile marketing for clients such as Microsoft, Paramount Pictures, Gallo Wine, Chevron, Activision and iShares/BlackRock.
Jenn started her journey with Mec in the Irvine, California office seven years ago before moving to Seattle in 2009. Her expertise is equally spread across social media, emerging platforms and mobile marketing technology, and through her work...
The announcement:
Sydney, 19 July 2012: Mec Sydney has boosted its digital ranks with the appointment of Jennifer Brown as Digital Strategist, tasked with bolstering the agency’s capabilities in social, emerging technology and mobile.
Jenn moves to Australia from Mec Seattle, where she was Digital Strategist and also served as Mobile and Emerging Platforms lead for Mec offices in the West Coast of the Us. In that role, she consulted on digital innovation, social and mobile marketing for clients such as Microsoft, Paramount Pictures, Gallo Wine, Chevron, Activision and iShares/BlackRock.
Jenn started her journey with Mec in the Irvine, California office seven years ago before moving to Seattle in 2009. Her expertise is equally spread across social media, emerging platforms and mobile marketing technology, and through her work...
- 7/19/2012
- by Robin Hicks
- Encore Magazine
Mec boss Peter Vogel
Mec has become the latest media agency in Australia to attempt to stand out from a homogenous crowd, introducing the line ‘The Real-Time Agency’.
The slogan does not replace Mec’s global ‘Active Engagement’ proposition, and the ambition “to be our clients’ most valued business partner, famous for inspiring people and exceptional results”.
Mec Australia boss Peter Vogel said in a press release: “Marketers now have to operate in ‘consumer-time’ as opposed to less responsive ‘brand-time’. Our approach enables our clients to make faster more informed decisions, more often, to get to market quicker and in more relevant ways. It’s what we call ‘real-time’ communications.”
The news come two months after Zenith Optimedia declared it was ‘The Open Agency’ in Australia. Globally, Zenith is known as ‘The Roi Agency’.
Vogel told Mumbrella: “This isn’t a positioning, this is a service offering. The differences between...
Mec has become the latest media agency in Australia to attempt to stand out from a homogenous crowd, introducing the line ‘The Real-Time Agency’.
The slogan does not replace Mec’s global ‘Active Engagement’ proposition, and the ambition “to be our clients’ most valued business partner, famous for inspiring people and exceptional results”.
Mec Australia boss Peter Vogel said in a press release: “Marketers now have to operate in ‘consumer-time’ as opposed to less responsive ‘brand-time’. Our approach enables our clients to make faster more informed decisions, more often, to get to market quicker and in more relevant ways. It’s what we call ‘real-time’ communications.”
The news come two months after Zenith Optimedia declared it was ‘The Open Agency’ in Australia. Globally, Zenith is known as ‘The Roi Agency’.
Vogel told Mumbrella: “This isn’t a positioning, this is a service offering. The differences between...
- 5/9/2012
- by Robin Hicks
- Encore Magazine
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