- On the morning Jim [James H. Nicholson, his partner at American International Pictures] would come in and say, "What do you think of this title: The Beast with a Million Eyes (1955)?" Ahhh, I could hear the money rolling in.
- Exhibitors would come up to me and say "Sam, if we could just punch sprocket holes in the campaign and throw the film away...."
- Thou shalt not put too much money into one picture. And the money you do spend, put it on the screen; don't waste it on the egos of actors or on nonsense that might appeal to serve highbrow critics.
- [on working with Basil Rathbone] I still felt that he was playing other kinds of roles a bit. My guess is that he was doing horror more for the money than because he really loved it. I always had the feeling about Basil that he would just as soon have been in a different kind of picture.
- [on working with older, established stars in his horror pictures] Vincent [Vincent Price] started out during serious stuff [ . . . ] [Bela Lugosi] had been a serious dramatic actor in Europe, and Basil Rathbone had been a stage actor. Rathbone had no humor; he was in a couple of our pictures. Vincent had a lot of humor, and so did Peter Lorre--he was really my favorite.
- [on why he left AIP after it merged with Filmways] Because I couldn't get along with one of the asses who was heading Filmways.
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