Though the onslaught of streaming giants is impacting Turkey’s TV landscape, it’s not as though Turkish shows weren’t doing gangbuster global biz way before Netflix and other platforms arrived on the scene.
“Turkish dramas were already reaching audiences all over the world on linear TV,” says Ekin Koyuncu, head of prominent broadcaster Kanal D’s international sales arm. And that is why streamers are now so keen on making Turkish originals.
What changes with having Turkish originals streaming on global platforms is that “the age targets are totally different,” she says. “With this [platform] product, we are gaining the awareness of a younger population, especially in the U.S. and Europe, where our linear penetration is actually low.”
So “both sides are benefitting from each other,” Koyuncu points out.
The new batch of Turkish dramas going out globally via both linear and streaming outlets includes:
Aziz
This 1930s-set...
“Turkish dramas were already reaching audiences all over the world on linear TV,” says Ekin Koyuncu, head of prominent broadcaster Kanal D’s international sales arm. And that is why streamers are now so keen on making Turkish originals.
What changes with having Turkish originals streaming on global platforms is that “the age targets are totally different,” she says. “With this [platform] product, we are gaining the awareness of a younger population, especially in the U.S. and Europe, where our linear penetration is actually low.”
So “both sides are benefitting from each other,” Koyuncu points out.
The new batch of Turkish dramas going out globally via both linear and streaming outlets includes:
Aziz
This 1930s-set...
- 4/2/2022
- by Nick Vivarelli
- Variety Film + TV
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