ABC has picked up a new reality series from Budweiser. The show, which is titled Bud United Presents: The Big Time, centres on adults competing to bring their sports and entertainment-related dreams to fruition, according to Deadline. "These shows offer a compelling trifecta - sports, entertainment plus viewer engagement via social media," said Jason Bernstein, senior director of Espn programming and acquisitions. "It's (more)...
- 12/13/2011
- by By Tara Fowler
- Digital Spy
ABC is continuing to experiment filling its weekend afternoon time slots with original, primetime-like programming. The network has picked up Bud United Presents: The Big Time, a branded content reality show put together by Budweiser that features adults competing to fulfill their dreams revolving around sports and entertainment. Seven episodes are set to air beginning Saturday, January 21 at 3 Pm Et/2 Pm Ct. The deal was struck with ABC cable sibling Espn, which took the series to the broadcast network. ”These shows offer a compelling trifecta — sports, entertainment plus viewer engagement via social media,” said Jason Bernstein, senior director Espn programming and acquisitions. “It’s a unique blend of content, and we’re pleased Budweiser came to us with the opportunity to present it on ABC.” It’s not the first time the network is toying with original content on the weekend: In October, the game show Million Dollar Mind Game,...
- 12/13/2011
- by THE DEADLINE TEAM
- Deadline TV
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