Nissan Australia has constructed a 4×4 track to reflect the sound wave of Beethoven’s ninth symphony for the car company’s latest campaign.
The track was constructed in an attempt to show off the Nissan Patrol’s handling and 4×4 capabilities while suggesting a refined quality.
The branded entertainment campaign – Patrol Vs Beethoven – was created by Whybin\Tbwa Melbourne.
The mountain of dirt was driven by 4×4 expert and TV personality Pat Callinan in a tuxedo and cowboy hat in a four minute clip on YouTube.
The video has been supported with targeted banner advertising across various websites.
The main video has had nearly 25,000 views in five days.
The campaign also has four product-focused videos on the Nissan Australia YouTube channel which follows control; safety; technology and capability; and a comparison of the petrol and diesel models.
The campaign videos were produced by film company Infinity Squared.
It’s the second campaign...
The track was constructed in an attempt to show off the Nissan Patrol’s handling and 4×4 capabilities while suggesting a refined quality.
The branded entertainment campaign – Patrol Vs Beethoven – was created by Whybin\Tbwa Melbourne.
The mountain of dirt was driven by 4×4 expert and TV personality Pat Callinan in a tuxedo and cowboy hat in a four minute clip on YouTube.
The video has been supported with targeted banner advertising across various websites.
The main video has had nearly 25,000 views in five days.
The campaign also has four product-focused videos on the Nissan Australia YouTube channel which follows control; safety; technology and capability; and a comparison of the petrol and diesel models.
The campaign videos were produced by film company Infinity Squared.
It’s the second campaign...
- 1/14/2013
- by Colin Delaney
- Encore Magazine
A demanding Japanese boss torments his sleep-deprived Australian employee with late night phone calls and unannounced visits to his home in a new ad to mark the return of the Nissan Pulsar to the Australian market.
The campaign from Whybin\Tbwa Melbourne features the boss repeatedly barking “More” as the car worker runs through the improvements to the car, which has been away from the Australian market for the last seven years.
After six years the boss is eventually satisfied and says “Less” when he looks at the price.
See the ad:
In a press release, Nissan Australia’s CEO William F. Peffer Jr said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”
The campaign – running across TV,...
The campaign from Whybin\Tbwa Melbourne features the boss repeatedly barking “More” as the car worker runs through the improvements to the car, which has been away from the Australian market for the last seven years.
After six years the boss is eventually satisfied and says “Less” when he looks at the price.
See the ad:
In a press release, Nissan Australia’s CEO William F. Peffer Jr said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”
The campaign – running across TV,...
- 1/13/2013
- by mumbrella
- Encore Magazine
"Make sure you drop the clutch"
Japanese carmaker Nissan has launched an ad that shows off the pulling power of its Navara marque.
In the ad, a man driving a Nissan Navara helps out a group of army cadets by pulling their tank, which is having technical difficulties.
“The Nissan Navara is still Australia’s most powerful tradie,” the ad claims.
The agency behind the ad was Whybin\Tbwa\Melbourne.
Credits:
Agency: Whybin\Tbwa Executive Creative Director: Paul Reardon Senior Art Director: Mark Jones Senior Copywriter: Jarrod Lowe Group Account Director: Mike Napolitano Account Director: Matt Chiodo Producer: Karolina Bozajkovska Production House: Guilty Director: Tony Rogers Production House Producer: Jason Byrne Post Production: The Butchery Sound Production: Flagstaff Nissan Credentials: Executive General Manager – Marketing: Peter Clissold General Manager – Marketing: Cameron Cooper Cross Car Line Brand Manager: David Montgomery Brand Communication Specialist: Shalini Suri Goyal...
Japanese carmaker Nissan has launched an ad that shows off the pulling power of its Navara marque.
In the ad, a man driving a Nissan Navara helps out a group of army cadets by pulling their tank, which is having technical difficulties.
“The Nissan Navara is still Australia’s most powerful tradie,” the ad claims.
The agency behind the ad was Whybin\Tbwa\Melbourne.
Credits:
Agency: Whybin\Tbwa Executive Creative Director: Paul Reardon Senior Art Director: Mark Jones Senior Copywriter: Jarrod Lowe Group Account Director: Mike Napolitano Account Director: Matt Chiodo Producer: Karolina Bozajkovska Production House: Guilty Director: Tony Rogers Production House Producer: Jason Byrne Post Production: The Butchery Sound Production: Flagstaff Nissan Credentials: Executive General Manager – Marketing: Peter Clissold General Manager – Marketing: Cameron Cooper Cross Car Line Brand Manager: David Montgomery Brand Communication Specialist: Shalini Suri Goyal...
- 9/24/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.