After a production boom in recent years that had some industry insiders fretting about an unsustainable glut of content, the Serbian TV biz appears to be headed for a course correction, with local producers and commissioners pointing toward a shift in emphasis from quantity to quality.
“Over the past decade, the Serbian TV industry has experienced a significant expansion — particularly in the volume of series produced,” says George Makris, programming director at production and distribution heavyweight United Media.
“What we’re seeing now is a notable shift: the overall pace of production has slowed somewhat, but the bar for quality is rising,” he adds. “There’s a more curated mindset at play — fewer projects, yes, but more thoughtfully developed and better positioned to travel beyond national borders.”
With the break-up of the former Yugoslavia in the 1990s, Serbia emerged as the region’s dominant political, economic and cultural force, making...
“Over the past decade, the Serbian TV industry has experienced a significant expansion — particularly in the volume of series produced,” says George Makris, programming director at production and distribution heavyweight United Media.
“What we’re seeing now is a notable shift: the overall pace of production has slowed somewhat, but the bar for quality is rising,” he adds. “There’s a more curated mindset at play — fewer projects, yes, but more thoughtfully developed and better positioned to travel beyond national borders.”
With the break-up of the former Yugoslavia in the 1990s, Serbia emerged as the region’s dominant political, economic and cultural force, making...
- 6/17/2025
- by Christopher Vourlias
- Variety Film + TV
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