In the U.S. TV market, the tail wags the dog. Reruns of hit shows, both domestically and internationally, provide the payoff for producers, distributors and talent. But in Europe the aftermarket for even the most popular local shows is still quite limited.
With a hodgepodge of local languages making cross-border appeal more difficult, and with no extensive local station grid in each country to rely on for syndicated repeats (and only spotty attempts by webs to nurture long-running series), continental producers and broadcasters -- who are often one and the same entity -- have had to be creative when it comes to wagging the tail -- or even finding it.
While no European series has ever raked in the stunning returns of American mega-franchises like "CSI" or "Law & Order," there are notable success stories in the region when it comes to parlaying a local smash across multiple platforms and through various ancillaries.
With a hodgepodge of local languages making cross-border appeal more difficult, and with no extensive local station grid in each country to rely on for syndicated repeats (and only spotty attempts by webs to nurture long-running series), continental producers and broadcasters -- who are often one and the same entity -- have had to be creative when it comes to wagging the tail -- or even finding it.
While no European series has ever raked in the stunning returns of American mega-franchises like "CSI" or "Law & Order," there are notable success stories in the region when it comes to parlaying a local smash across multiple platforms and through various ancillaries.
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