MTV Mobile has today announced the MTV Under The Thumb app for Apple iOS and Android, a service which it claims will "redefine social TV". MTV Utt offers a variety of MTV content for streaming on-demand, such as Jersey Shore and Death Valley, but the selling point is that fans can 'co-view' the shows with others, and then chat in real-time using the app. Michel Dupont, a senior vice president at MTV parent company Viacom, said at the app's launch at Mobile World Congress that MTV Utt is aimed at the "always on" generation. "Today's millennial generation is 'always on', works to its own schedule and watches TV in its own way. MTV fans are connected and driven by social media recommendations," he said. "MTV Utt is an extension of the 360 vision for our linear shows and increases our digital footprint, enabling (more)...
- 2/28/2012
- by By Andrew Laughlin
- Digital Spy
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