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Few companies in the world have had such as impact on their local film industry than Globo Filmes, the feature co-production arm of Brazilian giant Globo, which is Latin America’s biggest communications conglomerate. Over the last 25 years, Globo Filmes has backed more than 500 movies, almost all through co-production.

Those films have collectively sold 260 million cinema theater admissions, an average of over 10 million admissions a year, accounting for more than 70% of Brazilian market share from 1998-2024.

Globo Filmes greenlights more than 20 movies a year, powering up by far the biggest production slate of any company in Brazil, thanks to article 3A of the country’s audiovisual law, which allows it to tap tax incentives for investing in feature films.

Launching in 1998, Globo Filmes helped accelerate the Brazilian film industry’s recovery after President Fernando Collor de Mello shuttered state film agency Embrafilme in 1990, paralyzing production. Twenty-five years later, after a...

A key driver in Brazil’s late 1990s cinema resurgence, Globo Filmes has co-produced iconic box office blockbusters, Oscar and “A” Fest plays, arthouse breakouts. movies sparking big TV spin-offs. A brief selection of milestones in its storied history:

1990

President Fernando Collar’s government closes state owned film company Embrafilme, decimating Brazilian film production.

1993

A new Audiovisual Law offers companies income tax deductions for investment in Brazilian movies as Brazil’s Resurgence – economic and cultural recovery – lifts off.

1997

Globo Filmes is founded. Recalls Daniel Filho, its guiding spirit, in early years: “I started working in Globo TV but I always said: “I want to make cinema.’ I was on my way to close a deal with exhibitor Luis Severiano Ribeiro to launch a film production house when I got a call from Globo to launch Globo Filmes. I agreed: Globo had to do what French and British channels were doing: Participate in films.

Exclusive: Nanda Costa, Roberta Rodrigues star in Rio Carnival rom-com.

Rio-based Total Entertainment is in post-production on Rio Carnival romantic comedy Apaixonados, produced with local Disney label Miravista.

Budgeted at $1.5m (R$6m), Apaixonados was partially shot during the last Carnival, in February, capturing images of the parade of Grande Rio, one of the top samba schools in the Brazlian city.

Directed by Paulo Fontenelle, known for comedies Diva a Dois (2015) and Se Puder… Dirija (2013), the film portrays three love stories born during Carnival in Rio.

The cast includes City of God actress Roberta Rodrigues and Nanda Costa (Rat Fever).

Costa portrays a samba school flag bearer who is torn between her responsibility to parade during Carnival and concern for her ailing father (Roberto Bomfim), whom she takes to hospital only to fall in love with a doctor (Raphael Vianna).

Rodrigues plays a hairdresser from the favelas who meets a rich man (John Baldesserini) during a Carnival...

Buenos Aires – Elite Squad 2’s record performance – it became Brazil’s most popular film ever, and even eclipsed Avatar at the box office — seems to have encouraged Brazilian film protectionism to take a small step forward.

Presidential decree number 7414, which was made official last Friday, increases the screen quota for exhibition of local films in all Brazilian theaters. The order was one of the last government policies signed by outgoing President “Lula” da Silva before delivering office to Dilma Roussef, the first woman to be elected as Brazil’s head of state, who was sworn in on January 1st.

This type of protectionist policy has been implemented in the Brazilian film industry for decades, but it hadn’t been updated for some years. Since 2007, theaters were obligated to screen local productions for a minimum period of 28 days in the case of one-screen theaters. That number could go as high as 63 days for multiplexes.

• Brazil's box office emulated that of the world with high-end box office receipts for The Chronicles of Narnia: Prince Caspian who has been number 1 for two weeks going taking away the spot from Indiana Jones and the Kingdom of the Crystal Skull, a film that had the limelight for one week stripping it away from Iron Man and its three week run at number one. Local Scene: Brazil This week, it was announced by one of the country's biggiest newspapers that Jose Padilha was producing a sequel to Tropa de Elite. This rumor was quickly put to rest by the producers of the movie, who claim , that at the moment, no one is actually involved in such a project. Rodrigo Pimentel (screenwriter of the first movie) would also be back and the movie would involve four new stories, including one of a reporter infiltrated on the squad. Hollywood Style.

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