A magazine that has built up a library of successful videos on YouTube is now incorporating those videos back into its print business. Motor Trend, which runs a YouTube channel that claims more than 3.3 million subscribers and upwards of 880 million views, will develop a quarterly magazine based off Roadkill, one of its most popular web series.
Roadkill stars a pair of car enthusiasts, David Freiburger and Mike Finnegan, as they engage in ridiculous automotive shenanigans. Freiburger and Finnegan’s adventures show off everything from classic hot rods to broken down jalopies to top-of-the-line luxury cars. Scott Dickey, the CEO of Motor Trend publisher Ten: The Enthusiast Network, described the series to The Wall Street Journal as “guys behaving badly with cars.” Commenters on Roadkill’s YouTube videos have alternatively termed it “Top Gear America done right.”
The Roadkill magazine will share the web series’ young, fresh attitude, and the hope...
Roadkill stars a pair of car enthusiasts, David Freiburger and Mike Finnegan, as they engage in ridiculous automotive shenanigans. Freiburger and Finnegan’s adventures show off everything from classic hot rods to broken down jalopies to top-of-the-line luxury cars. Scott Dickey, the CEO of Motor Trend publisher Ten: The Enthusiast Network, described the series to The Wall Street Journal as “guys behaving badly with cars.” Commenters on Roadkill’s YouTube videos have alternatively termed it “Top Gear America done right.”
The Roadkill magazine will share the web series’ young, fresh attitude, and the hope...
- 8/4/2015
- by Sam Gutelle
- Tubefilter.com
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