(Stock image via Pixabay, Graphic by The Desk) Key Points: PubMatic’s new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time. PubMatic has partnered with FanServ at launch, allowing marketers to buy opportunities against major franchises like the NFL, NHL, MLB and WNBA, and teams like the Minnesota Twins and Cleveland Guardians. The Live Sports Marketplace aims to address key challenges with sports advertising, including low engagement during irrelevant game moments and managing unpredictable audience spikes.
Independent ad tech firm PubMatic has introduced a new AI-powered Live Sports Marketplace aimed at revolutionizing programmatic advertising for live sports across streaming platforms.
The offering enables advertisers to target high-impact moments in real-time, leveraging proprietary technology that analyzes live game data to deliver granular, event-level curation.
The platform debuts with FanServ as its launch partner, providing immediate access to premium sports content from the National...
Independent ad tech firm PubMatic has introduced a new AI-powered Live Sports Marketplace aimed at revolutionizing programmatic advertising for live sports across streaming platforms.
The offering enables advertisers to target high-impact moments in real-time, leveraging proprietary technology that analyzes live game data to deliver granular, event-level curation.
The platform debuts with FanServ as its launch partner, providing immediate access to premium sports content from the National...
- 7/17/2025
- by Matthew Keys
- The Desk
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