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Matthew Goodman

Verizon's Phone Sales Figures Reveal the iPhone Wound Is Deep
The At&T iPhone is hurting Verizon's smartphone sales badly, according to an analyst using point-of-sale data at independent wireless retailers across the United States, and Android sales aren't enough to win the cash back.

The first standout determination by Matthew Goodman at Itg Investment Research confirms that the iPhone on At&T is eating Verizon's lunch in the smartphone game. While Verizon's smartphone sales grew from 2.7 million to 3.3 million in Q3 of this year, which could be regarded a success, At&T's iPhone sales alone (disregarding other smartphone devices At&T sells) went from 2.7 million to 5.7 million for the same period. Relative to the iPhone alone, Verizon is underperforming compared to its smaller competitor.

Looking at monthly sales by smartphone manufacturer (the right hand graph, above), Rim's sales on Verizon's network have been tumbling since March this year and are now down around a third in volume. Other new manufacturers,...
See full article at Fast Company
  • 12/13/2010
  • by Kit Eaton
  • Fast Company
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