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London – The Jeremy Piven-starrer Mr. Selfridge will be back for a third season after commercial broadcaster ITV commissioned 10 new episodes. Filming for the fresh season will begin in April. The show airs on PBS in the U.S. alongside Downton Abbey. The drama is inspired by the life of charismatic American entrepreneur Harry Gordon Selfridge, whose business in London’s Oxford Street has become a much-loved institution. Photos: 2014's New Broadcast and Cable TV Shows Season two is currently screening in the U.K. on ITV on Sunday nights. The opening episode was watched by 6.8 million

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Earlier this year, ITV and PBS both ordered a second season of the Jeremy Piven-starring department store drama Mr Selfridge. The promo below for the much-anticipated new 10-episode series has aired on British TV in the past few weeks, but had somehow flown under the online radar until ITV gave it a little nudge today. The show is based on the life of flamboyant American entrepreneur Harry Gordon Selfridge (Piven) who founded the London shopping mecca Selfridges in 1909. Season 2 picks up in 1914 as the store celebrates its fifth anniversary. With talk of war in Europe, Selfridge prepares his staff for challenging times ahead. The store must play its own part in the war effort and help keep morale high on the home front. Mr Selfridge is produced by ITV Studios for ITV. A debut date has yet to be set on either side of the Atlantic.