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At a certain time in a person’s life, imagination becomes psychosis: Children with charming flights of fancy can potentially turn into disturbed, reality-averse adolescents. Journal Of A UFO Investigator’s protagonist Danny Shapiro is right at that age. The eponymous journal, penned by Danny at age 16, starts with his abduction three years prior. He’s been obsessed with UFOs ever since, even as his family life falls apart and his childhood friendships disappear. In such a situation, it’s no surprise that Danny retreats into a fantasy world, but author David Halperin is clever with his framing. The ...

What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.

Seventy-five thousand fans will jam into the Sun Life Stadium on Sunday to watch the New Orleans Saints and Indianapolis Colts compete for the Super Bowl ring. If you can't afford the obscene ticket price, you can join the other hundred million who will be in their living room or man cave glued to an HDTV with guacamole, chips and six pack in hand, cheering on their favorite... commercials.

That's right, 51% of the Super Bowl audience tunes in mainly for the commercials, according to Nielsen's Homescan survey. Advertisers know this and pay a fortune to get eyeballs on their brands. What's the winning formula for a $3 million 30-second spot? Cast a sexy model,...