Amid all the publicity over the Huffington Post-aol sale last week, few have focused on the PR wizard who played a stealth role in its success. Lloyd Grove on the enigmatic Ken Lerer.
Pay attention to the man behind the curtain-even if he doesn't want you to.
Related story on The Daily Beast: Huffington Post Readers Revolt Against AOL
Branding and media-relations wizard Kenneth Lerer barely has a public profile. This is by design: He likes to operate under the radar. His rather boring Wikipedia entry is only 237 words long. That's an astounding achievement given that he has spent more than three decades at the white-hot center of corporate wheeling and dealing, playing pivotal roles, and making fortunes several times over, in the crisis PR business, the ultimately disastrous AOL-Time Warner merger-and now his latest coup, the jaw-dropping $315 million sale of The Huffington Post to AOL.
For the past six years Lerer,...
Pay attention to the man behind the curtain-even if he doesn't want you to.
Related story on The Daily Beast: Huffington Post Readers Revolt Against AOL
Branding and media-relations wizard Kenneth Lerer barely has a public profile. This is by design: He likes to operate under the radar. His rather boring Wikipedia entry is only 237 words long. That's an astounding achievement given that he has spent more than three decades at the white-hot center of corporate wheeling and dealing, playing pivotal roles, and making fortunes several times over, in the crisis PR business, the ultimately disastrous AOL-Time Warner merger-and now his latest coup, the jaw-dropping $315 million sale of The Huffington Post to AOL.
For the past six years Lerer,...
- 2/14/2011
- by Lloyd Grove
- The Daily Beast
"You'll shoot your eye out!"
When I was writing about that list of 12 (not 10) things you might not know about A Christmas Story, I did a bit of surfing around the Christmas Story Official House website where I found all sorts of goodies related to the film. Not only did I learn about an auction where you could bid on and win a chance to sleep in the Christmas Story house on Christmas Eve (winning bid was somewhere around five grand), but they also have a shop with stuff to purchase. Like, um, an actual Red Ryder Bb gun. Sweet!
To celebrate the film's 25th Anniversary, they're selling this limited edition A Christmas Dream Bb gun. From the site: "For the 25th Anniversary of "A Christmas Story" that very same design "A Christmas Dream" can be yours. Packaged in a retro Red Ryder box with a custom sticker and certificate of authenticity,...
When I was writing about that list of 12 (not 10) things you might not know about A Christmas Story, I did a bit of surfing around the Christmas Story Official House website where I found all sorts of goodies related to the film. Not only did I learn about an auction where you could bid on and win a chance to sleep in the Christmas Story house on Christmas Eve (winning bid was somewhere around five grand), but they also have a shop with stuff to purchase. Like, um, an actual Red Ryder Bb gun. Sweet!
To celebrate the film's 25th Anniversary, they're selling this limited edition A Christmas Dream Bb gun. From the site: "For the 25th Anniversary of "A Christmas Story" that very same design "A Christmas Dream" can be yours. Packaged in a retro Red Ryder box with a custom sticker and certificate of authenticity,...
- 12/18/2008
- by Erik Davis
- Cinematical
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