“So, how was the date?”
Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.
The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.
The ad came as a result of the brief being opened up to all creatives at the agency.
MercerBell creative director David Bell said: “While we have a female character in the Tvc, we wanted to be sure the campaign appealed to a broad range of people.”
The TV campaign will be supported with online and press.
Credits:
Glenis Carroll – RSVP General Manager Melanie Dudgeon / Jayne Andrews – RSVP Marketing Director David Bell – Executive Creative Director Paul Critchley – Senior Art Director Simon Gaffney – Head of Copy Sabrina Antoniou – Group Account Director Jess Rix – Senior Account Manager Jess Littlewood – Strategy Director Amy...
Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.
The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.
The ad came as a result of the brief being opened up to all creatives at the agency.
MercerBell creative director David Bell said: “While we have a female character in the Tvc, we wanted to be sure the campaign appealed to a broad range of people.”
The TV campaign will be supported with online and press.
Credits:
Glenis Carroll – RSVP General Manager Melanie Dudgeon / Jayne Andrews – RSVP Marketing Director David Bell – Executive Creative Director Paul Critchley – Senior Art Director Simon Gaffney – Head of Copy Sabrina Antoniou – Group Account Director Jess Rix – Senior Account Manager Jess Littlewood – Strategy Director Amy...
- 11/11/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.