News

If the U.S. divest-or-ban law goes into effect and forces TikTok offline in the United States, some brands will plan to go south. The Mexican social shopping market is heating up, with multiple agencies advising their clients to invest in Latin American ecommerce.

The increasing interest in the Mexican version of TikTok Shop — which launched last month amid TikTok’s regulatory turmoil — is both a sound investment and a hedge against volatility in the U.S. creator economy. Latin American ecommerce will approach $200 billion in annual sales this year, according to eMarketer.

Authorities in the ad world have drawn up elaborate contingency plans that account for a potential U.S. TikTok ban, but TikTok Shop’s arrival in Mexico has added new layers to those machinations. According to Business Insider, agencies like Outlandish and Orca have worked with third parties in Mexico to onboard local TikTok Shop sellers. Outlandish...

If you love TikTok, but the idea of buying goods through a live stream intimidates you, Outlandish has a new retail location for you. The ecommerce company has launched a Los Angeles pop-up that showcases shoppable streams while also offering the goods hawked by those sellers.

Outlandish’s Irl outlet is located in a section of Santa Monica that attracts a mix of tourists and local shoppers. The multi-story shop offers different experiences on each floor. At the ground level, shoppers can check out brightly lit stalls where sellers are streaming to viewers on TikTok. Each streamer showcases a specific set of products, and the items featured in their broadcasts are available on the second floor of the Outlandish pop-up.

In an age when more consumers (particularly members of Gen Z) are doing their shopping via apps, Outlandish CEO William August sees his company’s pop-up concept as an attempt...