Photograph by Peter Rad
Working Blue: The partners (topless and vulnerable) and fellow Mekanistas at the Victoria Theater in San Francisco's Mission district. From left, CEO Pete Caban, director Ian Kovalik, president Jason Harris, and founder and creative director Tommy Means | Photograph by Peter Rad
Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.
Spending time with the partners from Mekanism can be perplexing. I wake up after a night out in San Francisco with the crew to find the following scrawled in my notebook:
99 problems and a bitch ain't one Nude suits 4 elf outfits 4 space helmets 8 Chinese girls doing blow
Searching for clarity, I call Katie Matson, who runs the New York operation for the production/ad shop. It could be one of two things, she says, "either an inventory of our storage closet...
Working Blue: The partners (topless and vulnerable) and fellow Mekanistas at the Victoria Theater in San Francisco's Mission district. From left, CEO Pete Caban, director Ian Kovalik, president Jason Harris, and founder and creative director Tommy Means | Photograph by Peter Rad
Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.
Spending time with the partners from Mekanism can be perplexing. I wake up after a night out in San Francisco with the crew to find the following scrawled in my notebook:
99 problems and a bitch ain't one Nude suits 4 elf outfits 4 space helmets 8 Chinese girls doing blow
Searching for clarity, I call Katie Matson, who runs the New York operation for the production/ad shop. It could be one of two things, she says, "either an inventory of our storage closet...
- 4/20/2010
- by Mark Borden
- Fast Company
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