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Warner Bros. Discovery’s streamer Max, which just unveiled its Australia launch date, and Fox Corp.’s Tubi were in focus at Mip London on Wednesday, with a focus on their U.K. strategies.

Leah Hooper Rosa, executive vp, streaming lead Emea at Warner Bros. Discovery, discussed the Max launch in the U.K. that is planned for 2026 as part of its broader rollout across the globe. “We are striving to be a top 3 streamer with Max” overall, she said. In the U.K. overall, she acknowledged the competitive nature of the market but expressed confidence. “It all comes down to content,” she said. “If we don’t have great content, we are not going to survive.”

Hooper Rosa said her key focus is working with the technology team to ensure that “every platform works from day 1” at the U.K. launch and that the service works perfectly given consumers...

Warner Bros Discovery (Wbd) on Monday unveiled plans to integrate its free-to-air sports network Eurosport into TNT Sports in the United Kingdom and Ireland later this year.

The move will streamline the distribution of sports in the region, with live events and programming from Eurosport 1 and Eurosport 2 offered through TNT Sports, including the Tour de France cycling competition.

“Combining Eurosport and TNT Sports content in the UK and Ireland will enable us to offer a single, premium viewing experience for sports fans,” Scott Young, the Senior Vice President at Wbd Sports Europe, said in a statement. “We know audiences are looking for a slightly simpler journey on where to find the sport they love. This move will also continue to best deliver value for our leagues and federation partners, as we continue our 35 years plus commitment to investment and championing of sport on our screens.”

There are no plans to...

Storied sports channel Eurosport will disappear from British screens next month as Warner Bros. Discovery rejigs its sports portfolio. Live sports and other programming from Eurosport will move to the TNT channels, which are operated as a joint venture between Wbd and UK telco BT.

Eurosport majors in cycling, tennis, winter and fight sports – coverage of which will port to TNT. The combined offering will continue to also be available on the Discovery+ streaming service. For fans of cycling and events on Eurosport the change will come at a cost. The Eurosport channels were carried in the basic packages of pay-tv platforms, while TNT Sports is a £30.99 ($38.54) per month premium service.

The move to consolidate the sports offering under the TNT brand was flagged when Wbd and BT hammered out their Jv. It is the end of a sports era given Eurosport has been available in the UK for 35 years.

How To Watch U.S. Open In Europe

Warner Bros. Discovery Europe has revealed that it will air every match from this year’s U.S. Open on Eurosport and Discovery+ across 45 markets.

As tennis fans gear up for the final Grand Slam, taking place at Flushing Meadows in New York City, they will be able to stream the tournament live and on-demand. In addition, viewers in the Nordics will have access to free-to-air coverage centered on players representing Norway, Denmark, Sweden and Finland.

On-site coverage will be led by former U.S. Open champions John McEnroe and Mats Wilander, alongside Alex Corretja and Barbara Schett. Justine Henin will also provide her insight from Paris.

“This year marks the first of our renewed and long-term partnership with the Usta which enables us to bring our passion for tennis, deep sports expertise and industry-leading production to the US Open, a tournament...