As it heads toward its centenary in 2022, the world’s most famous public broadcaster is either making itself fighting-fit for the digital age or in danger of losing an entire generation of viewers, depending on your take — and in the U.K., everyone has a take on the BBC.
More than 90% of Brits connect with the Beeb at least once a week. Almost three-quarters say it is effectively carrying out its mandate to inform, educate and entertain. Adults in the U.K. spend about 18 hours a week in the company of the BBC.
Such numbers would make a U.S. network boss jump for joy. But all of those 2018-19 statistics represent downturns from the previous year, with the decline steepest among 16- to 34-year-olds, whose viewing of BBC channels has halved since 2010, and who spend far more time watching Netflix, according to a parliamentary report last November.
Winning back...
More than 90% of Brits connect with the Beeb at least once a week. Almost three-quarters say it is effectively carrying out its mandate to inform, educate and entertain. Adults in the U.K. spend about 18 hours a week in the company of the BBC.
Such numbers would make a U.S. network boss jump for joy. But all of those 2018-19 statistics represent downturns from the previous year, with the decline steepest among 16- to 34-year-olds, whose viewing of BBC channels has halved since 2010, and who spend far more time watching Netflix, according to a parliamentary report last November.
Winning back...
- 1/16/2020
- by Stewart Clarke
- Variety Film + TV
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