Live-action versions of cinematic hits such as Hairspray and Ghost have almost single-handedly revived big-budget theatre
Rex Pickett required one thing of the Ruskin theatre, which was staging a play of his novel Sideways (on which the Alexander Payne film was based): that they hold a wine-tasting before every performance.
Recent times have seen a trend for adventurous producers to scoop up blockbuster movies and spin them into theatrical spectaculars. Shows – mostly musicals – adapted from the likes of Hairspray, Footloose, Ghost, The Lion King, Legally Blonde and Flashdance have almost single-handedly revived the fortunes of the West End and Broadway. Based on box-office smashes, their in-built brand-awareness guarantee a chorus of ringing cash registers. These productions are a no-brainer, so it seems only natural indie movies get a shot at being smothered in greasepaint. Their fortunes have, thus far, followed suit.
The shining beacon is Once, about two Dublin musicians who fall in love,...
Rex Pickett required one thing of the Ruskin theatre, which was staging a play of his novel Sideways (on which the Alexander Payne film was based): that they hold a wine-tasting before every performance.
Recent times have seen a trend for adventurous producers to scoop up blockbuster movies and spin them into theatrical spectaculars. Shows – mostly musicals – adapted from the likes of Hairspray, Footloose, Ghost, The Lion King, Legally Blonde and Flashdance have almost single-handedly revived the fortunes of the West End and Broadway. Based on box-office smashes, their in-built brand-awareness guarantee a chorus of ringing cash registers. These productions are a no-brainer, so it seems only natural indie movies get a shot at being smothered in greasepaint. Their fortunes have, thus far, followed suit.
The shining beacon is Once, about two Dublin musicians who fall in love,...
- 8/10/2012
- by Lisa Marks
- The Guardian - Film News
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