Home-shopping cable mainstays QVC and Hsn are coming to Comcast’s Xfinity X1 and Flex services as an interactive streaming app — with plans to let Comcast customers buy products directly on their TVs starting in early 2022.
Comcast already carries the linear channels of QVC and Hsn, owned by John Malone’s Qurate Retail Group.
Now, with the rollout of the QVC and Hsn Streaming Service, Comcast’s X1 (traditional cable) and Flex (broadband-only video) customers can access six linear channels in one place. In addition, the service provides access to a catalog of video-on-demand and original programming designed specifically for streaming, such as “Travel, Cook, Repeat with Curtis Stone,” “One on Wine” with QVC foodie and host Mary DeAngelis and “Mally Makes It Better” featuring makeup maven Mally Roncal.
While the new Comcast deal doesn’t actually expand the household reach of QVC or Hsn, the streaming app provides a new,...
Comcast already carries the linear channels of QVC and Hsn, owned by John Malone’s Qurate Retail Group.
Now, with the rollout of the QVC and Hsn Streaming Service, Comcast’s X1 (traditional cable) and Flex (broadband-only video) customers can access six linear channels in one place. In addition, the service provides access to a catalog of video-on-demand and original programming designed specifically for streaming, such as “Travel, Cook, Repeat with Curtis Stone,” “One on Wine” with QVC foodie and host Mary DeAngelis and “Mally Makes It Better” featuring makeup maven Mally Roncal.
While the new Comcast deal doesn’t actually expand the household reach of QVC or Hsn, the streaming app provides a new,...
- 6/30/2021
- by Todd Spangler
- Variety Film + TV
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