Critical Content has signed a deal with the toymaker Wham-o to develop and produce unscripted television series behind the company’s products, beginning with the classic Slip ‘N Slide.
The first project announced under the new deal is a competition series titled “Slip ‘N Slide Island,” which will have contestants “attempt to body-glide their way to glory through a series of epic obstacles all designed in the spirit of Wham-o’s outdoor game,” according to the company.
The show will feature “supersized chutes, jumps and tunnels” with winners of each matchup getting a cash prize and a chance to compete in a grand finale event.
The deal also includes rights to Wham-o’s other brands, which include Frisbee disc and Hula Hoop. Terms of the deal were not disclosed. Slip ‘N Slide, first introduced at the New York Toy Fair in 1961, has seen a 180% increase in sales since the start of the coronavirus pandemic,...
The first project announced under the new deal is a competition series titled “Slip ‘N Slide Island,” which will have contestants “attempt to body-glide their way to glory through a series of epic obstacles all designed in the spirit of Wham-o’s outdoor game,” according to the company.
The show will feature “supersized chutes, jumps and tunnels” with winners of each matchup getting a cash prize and a chance to compete in a grand finale event.
The deal also includes rights to Wham-o’s other brands, which include Frisbee disc and Hula Hoop. Terms of the deal were not disclosed. Slip ‘N Slide, first introduced at the New York Toy Fair in 1961, has seen a 180% increase in sales since the start of the coronavirus pandemic,...
- 10/9/2020
- by Reid Nakamura
- The Wrap
Exclusive: Critical Content, a leading independent nonfiction production studio, is forming a TV development deal with Wham-o, maker of classic toys like the Frisbee Disc, Hula Hoop and Slip ‘N Slide.
Under the pact, the two companies will develop and create live-action TV content built around Wham-o brands. The first project is a competition series tentatively titled Slip ‘N Slide Island.
The Slip ‘N Slide, a 16-foot-long yellow plastic strip made slick by a line of small water jets once it is hooked up to a garden hose, has been a summertime fixture since making its debut in 1961. In 2020, its 60th year on the market, sales have soared 180% over last year, according to Wham-o, because Covid-19 has forced many public pools, camps and water parks to close.
The series based around the outdoor game is described as “engaging and fun-loving,” with participants going head to head and navigating a series...
Under the pact, the two companies will develop and create live-action TV content built around Wham-o brands. The first project is a competition series tentatively titled Slip ‘N Slide Island.
The Slip ‘N Slide, a 16-foot-long yellow plastic strip made slick by a line of small water jets once it is hooked up to a garden hose, has been a summertime fixture since making its debut in 1961. In 2020, its 60th year on the market, sales have soared 180% over last year, according to Wham-o, because Covid-19 has forced many public pools, camps and water parks to close.
The series based around the outdoor game is described as “engaging and fun-loving,” with participants going head to head and navigating a series...
- 10/9/2020
- by Dade Hayes
- Deadline Film + TV
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