Bing has repeatedly said their main focus isn’t traditional search--helping users find information. It’s helping consumers complete tasks, like finding restaurants or movies. As such, local listings are going to be key to the search engine’s long-term success.
That’s why yesterday Bing released v.1 of its revamped local listings offerings. Dubbed the Bing Business Portal, the new system, which replaces the Bing Local Listings Center, has a bunch of fresh features designed to appeal to merchants. It’s faster for businesses to verify themselves and claim their pages. They can create deals and coupons inside their listings, which can also be published to Facebook. And specific kinds of businesses, like restaurants and bars, can enter menus that hungry Bing searchers can peruse on the go.
"Fifty percent of mobile searches are users looking for businesses or entities related to local," Bing director of product management for...
That’s why yesterday Bing released v.1 of its revamped local listings offerings. Dubbed the Bing Business Portal, the new system, which replaces the Bing Local Listings Center, has a bunch of fresh features designed to appeal to merchants. It’s faster for businesses to verify themselves and claim their pages. They can create deals and coupons inside their listings, which can also be published to Facebook. And specific kinds of businesses, like restaurants and bars, can enter menus that hungry Bing searchers can peruse on the go.
"Fifty percent of mobile searches are users looking for businesses or entities related to local," Bing director of product management for...
- 4/12/2011
- by E.B. Boyd
- Fast Company
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