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News

Julian Schiller

2012 – The year in radio
In this roundup from the Encore and Mumbrella Annual, we look back at the year in radio.

2012 begins with 2DayFM shock jock Kyle Sandilands in a continuing sponsorship shit-storm. Jenny Craig is the first to sponsor the Kyle and Jackie O breakfast show after advertisers withdrew from the program in late 2011 following Sandilands’ vitriolic on-air rant at a News.com.au journalist that included calling her a ‘fat slag’. The public response to the weight loss brand’s decision to advertise sees them cancel their ads 24 hours later.

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Claire Hooper and Tim ‘Rosso’ Ross start their new partnership on Sydney’s Mix106.5 breakfast show as Jane Hall joins Chrissie Swan on Melbourne’s Mix101.1 breakfast show.

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The Kyle and Jackie O Show opens the year with a ratings drop from 11.2 per cent to 10.1 per cent. Elsewhere, Adelaide’s Mix 102.3 clings to a market lead ahead of FiveAA.

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In late February...
See full article at Encore Magazine
  • 12/20/2012
  • by Luke
  • Encore Magazine
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