Star Wars is a global pop culture phenomenon that started with George Lucas’ original 1977 film. The film emerged as a major commercial success, setting the foundation for the franchise, which Lucas expanded into the original trilogy, followed by several spin-offs and supplementary media. Therefore, it is hard to imagine almost no one having faith in the project back in the day.
George Lucas’ Star Wars was a hard sell for 20th Century Fox (Credit: Lucasfilm).
According to distribution executives who were working in 1977, Star Wars was almost exclusively shunned by theaters. Moreover, no theater was even remotely interested in playing the sci-fi movie for one very understandable reason. As a result, the film had to be packaged with another more hotly anticipated film, which ensured Star Wars would play in theaters, and here is how the story goes.
No Theater Was Interested in Playing George Lucas’ Star Wars in 1977
Star...
George Lucas’ Star Wars was a hard sell for 20th Century Fox (Credit: Lucasfilm).
According to distribution executives who were working in 1977, Star Wars was almost exclusively shunned by theaters. Moreover, no theater was even remotely interested in playing the sci-fi movie for one very understandable reason. As a result, the film had to be packaged with another more hotly anticipated film, which ensured Star Wars would play in theaters, and here is how the story goes.
No Theater Was Interested in Playing George Lucas’ Star Wars in 1977
Star...
- 9/4/2024
- by Pratik Handore
- FandomWire
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