News

Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.

The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.

The awards list in full:

The Adstream Award for Agency of the Year

Winner

Clemenger Bbdo Melbourne

The Madc Award for Best in Show

Winner

Guilt Trips V/Line Agency McCann

The Madc Award for Lifetime Achievement

Winner

Scott Whybin, Whybin Tbwa

The Blackley Award for Creative Leader of the Year

Winner

Jason Williams, Leo Burnett

The Madc Award for Client of the Year

Winner

Carlton United Brewers

The Exit Films Award for Best Junior

Winners

Jono...

A talking sheep is the centrepiece of a new campaign for Rams online savings offering.

The agency behind the ad was 303Lowe, with post production by Animal Logic.

The campaign broke yesterday, and follows an experiential idea at Wynyard Station in Sydney last week.

TV credits:

Agency: 303Lowe Simon Langley- Creative Director Darren Borrino- Senior Art Director Stuart Turner- Senior Copywriter Production House- Animal Logic Post Production House- Animal Logic Director – Jesse Bradstreet VFX Superviser/ 3D Lead- Scott Hunter Producer – Carl Wyant (Apolitical) Post Production Producer- Morgan MacCuish Lucy Trengove/ Elissa Maine- Agency Producer...

A sickening bike accident is replayed in reverse in a new campaign by the Transport Accident Commission in Victoria.

The agency behind the campaign was Grey Melbourne, which has handled the Tac account for more than two decades.

Credits:

Client: Tac Marketing Project Manager: Shenagh Macrae Tac Senior Manager, Road Safety & Marketing: John Thompson Agency: CD/Writer: Nigel Dawson Art Director: Peter Becker Producer: Sandi Gracin Ecd: Michael Knox General Manager: Randal Glennon Account Director: Jodi Gubana Production Company: Revolver Films Director: Bruce Hunt Producer: Catherine Jarman Cinematographer: Danny Ruhlmann Editor: Seth Lockwood Editing Company: Method Studios Sound Design/Arrangement: Simon Kate/Song Zu Post Production: Animal Logic Animation/Visual Effects: Animal Logic

Other credits:

Post Production/VFX: Animal Logic VFX Supervisor / Lead Compositor – Morgane Furio VFX Supervisor / Animation – Scott Hunter VFX Producer – Tyrone Estephan Lighting – Andrew Lodge / Manuel Macha / Aaron Hoffman FX – Larry Townsend Modelling / Surfacing – John Saleem Rigging...