On platforms like Twitch, StreamElements helps its user base secure partnerships with major brands. Now, it is preparing to play the matchmaker on YouTube as well. The creator toolkit has added a sponsorship platform to its YouTube-oriented Mercury product.
The new platform, titled Mercury Sponsorships, will serve both creators and brands by serving as a one-stop shop for sponsored collaborations. Creators will be able to accept, place, track, and accept payment for sponsorships without leaving their Mercury dashboards. Brands can use Mercury Sponsorships to run cost-effective campaigns that achieve significant scale by harnessing the power of mid-sized creators and microinfluencers.
StreamElements is well-positioned to connect brands with creators of all sizes. The company’s broadcast, engagement, and monetization tools have been employed by 1.6 million users, many of whom are eager to profit from sponsored content.
A StreamElements rep told Tubefilter that the company’s performance-based sponsorships deliver an average of $4 million per month to creators.
The new platform, titled Mercury Sponsorships, will serve both creators and brands by serving as a one-stop shop for sponsored collaborations. Creators will be able to accept, place, track, and accept payment for sponsorships without leaving their Mercury dashboards. Brands can use Mercury Sponsorships to run cost-effective campaigns that achieve significant scale by harnessing the power of mid-sized creators and microinfluencers.
StreamElements is well-positioned to connect brands with creators of all sizes. The company’s broadcast, engagement, and monetization tools have been employed by 1.6 million users, many of whom are eager to profit from sponsored content.
A StreamElements rep told Tubefilter that the company’s performance-based sponsorships deliver an average of $4 million per month to creators.
- 4/4/2023
- by Sam Gutelle
- Tubefilter.com
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