Location, Location, Location
Entertainment, sports and brand licensing firms WildBrain Cplg and WildBrain Ltd. have brokered location-based entertainment (Lbe) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments. These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced. These will roll out over the next five years.
The moves come at a time when WildBrain Cplg is expanding its Asia-focused teams. These include the Los Angeles-based veteran licensing executive, Kevin Suh who is former president of themed entertainment & consumer products at Paramount Pictures. Suh was also a senior executive at the Motion Picture Association of America and a lawyer in California. Shanghai-based Evi Sari joins as VP of Lbe in Apac and the Gcc. She was previously...
Entertainment, sports and brand licensing firms WildBrain Cplg and WildBrain Ltd. have brokered location-based entertainment (Lbe) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments. These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced. These will roll out over the next five years.
The moves come at a time when WildBrain Cplg is expanding its Asia-focused teams. These include the Los Angeles-based veteran licensing executive, Kevin Suh who is former president of themed entertainment & consumer products at Paramount Pictures. Suh was also a senior executive at the Motion Picture Association of America and a lawyer in California. Shanghai-based Evi Sari joins as VP of Lbe in Apac and the Gcc. She was previously...
- 9/7/2023
- by Patrick Frater
- Variety Film + TV
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