News

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

After making an appearance last week on Theo Von‘s podcast, Jd Vance is back for a three-hour interview with Joe Rogan. Since these videos were both released in the leadup to the presidential election, we now know the outcome–including how Rogan, Von, and Adin Ross were shouted out by UFC CEO Dana White during Donald Trump‘s victory speech. Surreal. As for...

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, gun-loving creators are getting fired up, and experienced digital media execs are getting hired up.

Creator commotion

After YouTube’s latest firearm video crackdown, some creators have had enough. At least four channels in YouTube’s firearms community have announced moves to new platforms in response to a crackdown on machine gun videos and sponsored clips that market guns. This isn’t the first time YouTube has found itself at odds with firearms enthusiasts. Maybe this time, the aggrieved creators will take my advice and move to Pornhub.

Kurzgesagt speaks! Philipp Dettmer runs one of YouTube’s most popular channels but doesn’t give interviews too often, so we’re all over his chat with Forbes. One fun fact: Dettmer “didn’t know...