When a Christie’s auction sold a Nft of Beeple’s work “Everydays: The First 5000 Days” for $69 million in March 2021, it seemed like a trip to outer space or a cryotherapy home spa: the latest absurdist fad of the super wealthy. A year later, everyone loves NFTs: Snoop Dogg is planning to turn Death Row Records into “an Nft label.” McDonald’s wants to use NFTs in virtual restaurants that deliver real food.
Even Hollywood, usually behind the curve on consumer technology, is starting to catch up: Last week, Disney promoted an executive to lead “Next Generation Storytelling and Consumer Experiences,” while Reese Witherspoon’s Hello Sunshine signed a partnership with Nft collective World of Women to turn its characters into movies and TV shows.
The non-fungible token has started to reveal its utility. In the entertainment world, NFTs give creators new ways to interact with their audiences, raise money, create new distribution windows,...
Even Hollywood, usually behind the curve on consumer technology, is starting to catch up: Last week, Disney promoted an executive to lead “Next Generation Storytelling and Consumer Experiences,” while Reese Witherspoon’s Hello Sunshine signed a partnership with Nft collective World of Women to turn its characters into movies and TV shows.
The non-fungible token has started to reveal its utility. In the entertainment world, NFTs give creators new ways to interact with their audiences, raise money, create new distribution windows,...
- 2/22/2022
- by Chris Lindahl
- Indiewire
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