International film biz pros may be gearing up for the Berlinale and its European Film Market in February, but most of Europe’s top buyers were already back on the circuit last week for the Unifrance Rendez-Vous in Paris showcasing French movies, series and talent.
The market component of the 27th edition, running January 14 to 17, swapped its recent location of the swanky Champs-Elysées Avenue eighth arrondissement for the grittier but storied Left Bank neighborhood of Montparnasse.
More than 80 French film and TV sales companies set up residence in the hangar-like Espace Pullman in the shadow of the Montparnasse Tower, to showcase their new French-language wares to 500 buyers from roughly 40 mainly European territories.
After years of being crammed into separate rooms, it was the first time France’s film and TV sales sectors were together in the same space and there was a different kind of energy.
“There’s a real market feel this year,...
The market component of the 27th edition, running January 14 to 17, swapped its recent location of the swanky Champs-Elysées Avenue eighth arrondissement for the grittier but storied Left Bank neighborhood of Montparnasse.
More than 80 French film and TV sales companies set up residence in the hangar-like Espace Pullman in the shadow of the Montparnasse Tower, to showcase their new French-language wares to 500 buyers from roughly 40 mainly European territories.
After years of being crammed into separate rooms, it was the first time France’s film and TV sales sectors were together in the same space and there was a different kind of energy.
“There’s a real market feel this year,...
- 1/20/2025
- by Melanie Goodfellow
- Deadline Film + TV
South Korea’s Green Narae Media won the inaugural Unifrance Distribution Prize at this year’s Unifrance Rendez-Vous in Paris, claiming $10,290 in prize money honoring the distributor’s innovative local rollout of Trần Anh Hùng’s “The Taste of Things.”
Released in South Korea this past June, the Cannes prizewinner turned French Oscar submission went on to bank more than 45,000 local admissions, making the romantic drama a boutique success story for 2024. After buying the title off script, the Korean distributor put together a robust social media campaign that targeted young audiences while emphasizing the film’s mouth-watering content.
“[The film] contains many scenes of cooking and food that may cause stomach rumbling, which may affect viewers on an empty stomach,” teased the witty campaign. “Please be careful when watching.”
“They organized many events, most notably with [Michelin starred chef and ‘The Taste of Things’ actor] Pierre Gagnaire, who owns a renowned restaurant in Seoul,” says Charles Tesson, who oversees this new prize.
Released in South Korea this past June, the Cannes prizewinner turned French Oscar submission went on to bank more than 45,000 local admissions, making the romantic drama a boutique success story for 2024. After buying the title off script, the Korean distributor put together a robust social media campaign that targeted young audiences while emphasizing the film’s mouth-watering content.
“[The film] contains many scenes of cooking and food that may cause stomach rumbling, which may affect viewers on an empty stomach,” teased the witty campaign. “Please be careful when watching.”
“They organized many events, most notably with [Michelin starred chef and ‘The Taste of Things’ actor] Pierre Gagnaire, who owns a renowned restaurant in Seoul,” says Charles Tesson, who oversees this new prize.
- 1/16/2025
- by Ben Croll
- Variety Film + TV
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