Fashion, of course, is rarely just fashion — it tells a story about whoever’s wearing it. And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a very big story. It was a story of where America — or, at least, a powerful slice of the millennial demo — was at. As recounted in the lively, snarky, horrifying, and irresistible documentary “White Hot: The Rise & Fall of Abercrombie & Fitch” (which drops April 19 on Netflix),
As a company, Abercrombie & Fitch had been around since 1892. It originally catered to elite sportsmen (Teddy Roosevelt and Ernest Hemingway were loyal customers), but after falling on hard times and kicking around as an antiquated brand, the company was reinvented in the early ’90s by the CEO Mike Jeffries, who fused the upscale Wasp fetishism of designers like Ralph Lauren and Tommy Hilfiger with the chiseled-beefcake-in-underwear monochromatic sexiness of the Calvin Klein...
As a company, Abercrombie & Fitch had been around since 1892. It originally catered to elite sportsmen (Teddy Roosevelt and Ernest Hemingway were loyal customers), but after falling on hard times and kicking around as an antiquated brand, the company was reinvented in the early ’90s by the CEO Mike Jeffries, who fused the upscale Wasp fetishism of designers like Ralph Lauren and Tommy Hilfiger with the chiseled-beefcake-in-underwear monochromatic sexiness of the Calvin Klein...
- 4/17/2022
- by Owen Gleiberman
- Variety Film + TV
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