The electronic program guide of streaming service Philo. (Graphic by The Desk)
Dish Media has formed a strategic, advertising-driven partnership with wallet-friendly general entertainment streaming service Philo, the companies announced on Wednesday.
The partnership allows Dish Media clients to purchase addressable advertising inventory against dozens of linear channels and on-demand content available on Philo, the companies said.
It marks the first time Dish Media clients have had access to addressable advertising inventory beyond Dish’s own satellite and Sling TV streaming service, a spokesperson said on Wednesday.
“As the TV buying landscape becomes more impression-based, Dish Media is at the forefront of delivering advanced technologies, processes and first to market solutions in the targeted addressable space, providing the industry with greater ease, scale and optionality,” a spokesperson affirmed in a statement.
“With this partnership, advertisers not only gain access to a bigger addressable audience, but also receive the same detailed...
Dish Media has formed a strategic, advertising-driven partnership with wallet-friendly general entertainment streaming service Philo, the companies announced on Wednesday.
The partnership allows Dish Media clients to purchase addressable advertising inventory against dozens of linear channels and on-demand content available on Philo, the companies said.
It marks the first time Dish Media clients have had access to addressable advertising inventory beyond Dish’s own satellite and Sling TV streaming service, a spokesperson said on Wednesday.
“As the TV buying landscape becomes more impression-based, Dish Media is at the forefront of delivering advanced technologies, processes and first to market solutions in the targeted addressable space, providing the industry with greater ease, scale and optionality,” a spokesperson affirmed in a statement.
“With this partnership, advertisers not only gain access to a bigger addressable audience, but also receive the same detailed...
- 3/6/2024
- by Matthew Keys
- The Desk
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.