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Alison Grasso

A Viral Internet Moment Propels a Leeds Bakery Into the Limelight in Alison Grasso’s Documentary ‘Hope You Fail’
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Whilst trawling through the delights of the internet in search of inspiration US-based filmmaker Alison Grasso stumbled upon a lad from Leeds, Rich Myers, his business Get Baked and the tantalisingly named ‘Sprinklegate’ scandal. Grasso immediately knew she had found her story and wanted to peer behind the curtain of this fluffy viral moment and thus began the transatlantic production of her documentary Hope You Fail. On the surface, a short film about rainbow coloured sprinkles might not seem the most gripping of subjects to hold an audience’s interest, but after connecting over Zoom, Grasso saw a man who had risen up from his previous failures and stood firm in the face of (absurd) adversity and recognised the potential depth of this character driven story. Hope You Fail found Grasso travelling to Leeds and back to the US with Rich to further explore the man behind the social media...
See full article at Directors Notes
  • 4/2/2024
  • by Sarah Smith
  • Directors Notes
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