Stream Market: The president of Awesomeness TV identified a section of the Millennial demographic as woefully underserved during a panel at the two-day digital conference on Thursday.
Speaking during a session dedicated to the making of his company’s 2014 social smash Expelled, Brett Bouttier explained how the film’s success was not entirely unexpected.
“There are very few films being made for teens,” said Bouttier, adding: “Digital has created a new TV for them.
“We knew there was that opening in the marketplace and we knew the stars had the ability to be the marketers and not just the stars.”
Expelled opened at number one on iTunes in December and stayed there for four weeks to keep the likes of rival new releases such as Guardians Of The Galaxy and The Equalizer at bay. The film drew approximately 15bn social impressions during active release.
Writer-director Alex Goyette commenced production on the high school comedy starring Vine celebrity...
Speaking during a session dedicated to the making of his company’s 2014 social smash Expelled, Brett Bouttier explained how the film’s success was not entirely unexpected.
“There are very few films being made for teens,” said Bouttier, adding: “Digital has created a new TV for them.
“We knew there was that opening in the marketplace and we knew the stars had the ability to be the marketers and not just the stars.”
Expelled opened at number one on iTunes in December and stayed there for four weeks to keep the likes of rival new releases such as Guardians Of The Galaxy and The Equalizer at bay. The film drew approximately 15bn social impressions during active release.
Writer-director Alex Goyette commenced production on the high school comedy starring Vine celebrity...
- 6/4/2015
- by jeremykay67@gmail.com (Jeremy Kay)
- ScreenDaily
"Of all the men in our agency, you're one of the few who knows how to blend in completely." With MGM snagging the rights to a Where's Waldo movie late last year, it appears at least some people are still keen on seeing the striped vagabond hit theaters. However, we still don't know what kind of story will be crafted to adapt the classic book series. Well, others can't wait for the studio to get going and have taken the character into their own hands in an unexpected way. Alex Goyette and his Joule Thief crew have crafted a trailer making the character a specialized assassin who goes so rogue, he would make Jack Bauer blush. Here's the fake trailer for Where's Waldo from Alex Goyette and Joule Thief via Vulture: Goyette not only stars in this video as Waldo, but he also wrote, directed and produced the trailer. He...
- 3/6/2012
- by Ethan Anderton
- firstshowing.net
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