Netflix just keeps going and going. The stock is up more than 6% this morning — yes, it touched another new high at $692.79 — after the company unveiled a deal with Marriott Hotels that they say will “revolutionize the guest room entertainment experience.” Marriott will be the first hotel chain that enables Netflix subscribers to watch its shows on the room TV.
The announcement is the latest to help propel Netflix’s share price, which now has doubled since the beginning of the year — and is up 19.3% over the last 30 days. Yesterday investors agreed to let the company increase the number of shares to 5 billion from 17 million, presaging a stock split that would make the shares more affordable for average traders. Also within the last week Netflix secured distribution rights to a Brad Pitt film, War Machine, and announced a plan to expand to Italy, Portugal and Spain.
The Marriott program is live at six hotels.
The announcement is the latest to help propel Netflix’s share price, which now has doubled since the beginning of the year — and is up 19.3% over the last 30 days. Yesterday investors agreed to let the company increase the number of shares to 5 billion from 17 million, presaging a stock split that would make the shares more affordable for average traders. Also within the last week Netflix secured distribution rights to a Brad Pitt film, War Machine, and announced a plan to expand to Italy, Portugal and Spain.
The Marriott program is live at six hotels.
- 6/10/2015
- by David Lieberman
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.