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News

Jesse Fleece

Stand Up To Cancer and Major League Baseball Launch Star-Studded New PSAs
Stand Up To Cancer (SU2C) is set to launch a brand new public service announcement (PSA) campaign in collaboration with founding donor, Major League Baseball (Mlb).

Matt Damon Mlb PSA 2019

Embodying the spirit and sense of community synonymous with baseball, the campaign — titled “For All The Moments We Stand Up” — culminates with the now iconic SU2C placard moment when tens of thousands of fans, players, managers and other on-field personnel stand for a moment of silence to support a loved one affected by cancer. The PSA debuted on Tuesday, July 9 during the 2019 Mlb All-Star Game Presented by Mastercard.

The new broadcast PSA will center on the lighthearted touchpoints that are iconic to baseball— standing to catch a foul ball, catching a bag of peanuts from a vendor, being featured on the jumbotron— before building up to the moving placard finale, which underscores the remarkable impact of standing together as one powerful,...
See full article at Look to the Stars
  • 7/10/2019
  • Look to the Stars
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