The former leader of theater-owner’s group NATO has a new way to get your independent film into movie theaters — one intended to cut out the middleman.
John Fithian is launching an online marketplace to connect filmmakers directly with exhibitors. The platform is called “Attend,” and it puts the “intelligence” into its artificial intelligence. Attend’s tech, powered by the Vista Group, pairs filmmakers with the specific theaters best suited to their movie. For exhibitors, Attend is a portal to a broader range of content. This way, filmmakers retain the rights to their movie, and exhibitors keep control over their screens.
Sorry about all of that, distributors.
A filmmaker uploads details about (and assets from) their films directly into Attend, including metadata and other specifics. The platform’s AI will match the movie with theaters based on their customer data, local demographics, and affinity groups.
Attend will launch an alpha phase in the U.
John Fithian is launching an online marketplace to connect filmmakers directly with exhibitors. The platform is called “Attend,” and it puts the “intelligence” into its artificial intelligence. Attend’s tech, powered by the Vista Group, pairs filmmakers with the specific theaters best suited to their movie. For exhibitors, Attend is a portal to a broader range of content. This way, filmmakers retain the rights to their movie, and exhibitors keep control over their screens.
Sorry about all of that, distributors.
A filmmaker uploads details about (and assets from) their films directly into Attend, including metadata and other specifics. The platform’s AI will match the movie with theaters based on their customer data, local demographics, and affinity groups.
Attend will launch an alpha phase in the U.
- 10/30/2024
- by Brian Welk
- Indiewire
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