If New York philanthropy could be likened to a game of Monopoly, Rolex’s pieces would be neatly arranged in and around the Lincoln Center for the Performing Arts.
The status timepiece brand has partnered with The Metropolitan Opera, which presents its productions in the iconic Lincoln Center Theater on New York’s Upper West Side, since 2011, while one of Rolex’s newest “Testimonees,” the brand’s moniker for its brand ambassadors, is Yannick Nézet-Séguin, music director of The Metropolitan Opera since 2018.
Now Rolex is expanding its reach in the performing-arts campus, signing a three-year partnership with Film at Lincoln Center in late January. With its focus on celebrating cinema and nurturing the next generation of film artists, the non-profit Film at Lincoln Center dovetails with the timepiece brand’s ongoing “Rolex and Cinema” initiatives.
“Rolex is genuinely committed to the art and craft of great cinema, and we’re...
The status timepiece brand has partnered with The Metropolitan Opera, which presents its productions in the iconic Lincoln Center Theater on New York’s Upper West Side, since 2011, while one of Rolex’s newest “Testimonees,” the brand’s moniker for its brand ambassadors, is Yannick Nézet-Séguin, music director of The Metropolitan Opera since 2018.
Now Rolex is expanding its reach in the performing-arts campus, signing a three-year partnership with Film at Lincoln Center in late January. With its focus on celebrating cinema and nurturing the next generation of film artists, the non-profit Film at Lincoln Center dovetails with the timepiece brand’s ongoing “Rolex and Cinema” initiatives.
“Rolex is genuinely committed to the art and craft of great cinema, and we’re...
- 2/7/2025
- by Laurie Brookins
- The Hollywood Reporter - Movie News
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