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Netflix is a global player and while the streaming company doesn’t really reveal its numbers, we know which markets are the biggest and we know which markets account for the most subscribers.

Of course, the U.S. market is the biggest one, which is natural, but you might be surprised that neither the U.K. nor the French markets are the second-biggest, according to analyst data, but rather the Brazilian market, which accounts for roughly 20.6 million paid subscribers.

In light of that, at the recent mega creativity forum Rio2C, Netflix Brazil has revealed several major projects for the local market, but which could also interest global audiences as well.

Related: Here’s What’s Leaving Netflix in June 2025

The first major project is something that football (soccer) fans will thoroughly enjoy. It is a documentary series titled Brazil 70, which will explore Brazil’s journey to the 1970 FIFA World Cup win,...

Netflix’s latest Brazil slate includes a series set in the world of Mma; another about the iconic Brazilian football team of the 1970s; a movie spin-off of the Sintonia series; and documentaries about soccer stars Neymar and Ronaldinho. The streamer has also greenlit its first local horror movie and first wildlife doc.

New films include an untitled drama about the Elize Matsunaga case, in which Matsunaga killed and dismembered her husband—a case that was previously the subject of Netflix’s 2021 docuseries Elize Matsunaga: Once Upon a Crime. Netflix has also greenlit Fazenda Colonial, a Brazilian horror movie that follows a group of friends on an ill-fated trip to an old farm.

Teen crime drama Sintonia ran to five seasons and Netflix said its film spin-off will continue the story. The series has been the biggest franchise on Netflix’s Brazilian service.

The Mma series – Fúria – follows the journey...

Directors Fernando Coimbra (“A Wolf at the Door”) and top production houses Gullane (“Senna”), O2 Filmes (“City of God”) and Boutique Filmes (“3%”) feature among 10 new productions announced Monday by Netflix.

The new announcements matter. Netflix does not break out client figures for individual countries. Brazil ranks, however, as its second-biggest market globally with 20.6 million paid subscribers, according to global analyst Omdia estimates. That places it ahead of the U.K. (17.7 million), Germany (17.5 million), and France (14.6 million).

One of Brazil’s biggest challenges is to export its biggest swings. Save for a rare exception like “Senna,” Netflix Brazilian shows are not global plays. Yet some achieve global viewership via Netflix, led in 2024 by “Desperate Lies,” Burning Betrayal,” “Senna” (which bowed Nov. 29), “Bionic” and “Good Morning, Veronica” according to PlumResearch. Further breakouts this year take in “A Tragedy Foretold: Flight 3054,” “Sintonia,” “Senna,” “Burning Betrayal” and “Stranded with My Mother in Law,...

Rio De Janeiro — Top Brazilian production company Gullane Entretenimento will make a feature-length doc and the third season of an animation series about Brazilian Formula One racing driver Ayrton Senna, company directors Fabiano and Caio Gullane told Variety.

Produced by Gullane for Netflix, the highly anticipated “Senna,” a bio drama TV series helmed by Vicente Amorim and Julia Rezende, is due to open late this year. Designed for global audiences, “Senna” is the highest-budgeted Brazilian series ever.

Doc “Senna Kart – A Pura Competição” (“Senna Kart – Pure Competition”) depicts the beginnings of Senna’s career, when he competed in the South American and World Kart Championships. Gullane and Canal Azul will produce the doc which is helmed by Pedro Rodrigues and due to be lensed in the second half of this year. It will have a theatrical release.

Gullane and Gloob, a Globo pay-tv channel, are making “Senninha na pista maluca,...