ViacomCBS has inked a broad, multiyear agreement with Amazon Web Services under which the media conglomerate will put its entire global broadcast TV operations into the AWS cloud.
The companies touted the partnership as among biggest cloud-based initiatives in the media and entertainment industry to date. As part of the agreement, ViacomCBS plans to migrate operations for its entire broadcast footprint, spanning 425 linear TV channels and 40 global data and media centers, to Aws.
The new cloud-based hub will help ViacomCBS spin up new channels faster, optimize delivery over any distribution channel, add image and video analysis to applications, and automate workflows, said Phil Wiser, the company’s EVP and chief technology officer. And, he said, the move to Aws will reduce costs by double-digits compared with its previous infrastructure.
“This is letting us rethink how to run a large-scale media company,” Wiser said.
The big change is on the linear distribution side,...
The companies touted the partnership as among biggest cloud-based initiatives in the media and entertainment industry to date. As part of the agreement, ViacomCBS plans to migrate operations for its entire broadcast footprint, spanning 425 linear TV channels and 40 global data and media centers, to Aws.
The new cloud-based hub will help ViacomCBS spin up new channels faster, optimize delivery over any distribution channel, add image and video analysis to applications, and automate workflows, said Phil Wiser, the company’s EVP and chief technology officer. And, he said, the move to Aws will reduce costs by double-digits compared with its previous infrastructure.
“This is letting us rethink how to run a large-scale media company,” Wiser said.
The big change is on the linear distribution side,...
- 12/8/2020
- by Todd Spangler
- Variety Film + TV
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