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Once in a while, Padmini Nandakumar's job involves persuading a reluctant cow to step into a tempo. If she doesn't succeed, there could be lakhs at stake.

Welcome to the life of assistant directors, the invisible hands behind the scenes who describe their job as "disaster management".

Even before the film released, there were a lot of controversies surrounding Bombay Velvet. And now, post release, there seems to be no end to people talking about the film. The director of the film, Anurag Kashyap, got onto a social networking site and said that it's time to move on.

His post read, "Its time to close the book and move on. its been a journey, as if one life is over with Bombay Velvet. a lot of people do not connect with it and a small number of people did. Maybe when the shock of the narrative wears down , you will revisit it in the calm of your homes and will get into it. Maybe our experimenting with the narrative didn't work for most but i firmly believe in the film. This is the film i wanted to make and i am glad i got to make it.