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Now you can add a Judwaa 2 emoji to your tweets! Yes, Twitter and the makers of Judwaa 2 (Sajid Nadiadwala and Fox Star Studios) have joined hands to celebrate brotherhood globally! The Varun Dhawan, Jacqueline Fernandez and Taapsee Pannu starrer film unveiled a specially designed emoji by Twitter to celebrate the spirit of brotherhood across the world. The star cast of the film unveiled the Emoji at 12 noon Ist as they highlighted how Judwaa 2 celebrates the story of two brothers, who despite all odds, come together and save the day.

“Judwaa 2 is a story of two brothers and it celebrates brotherhood in all its fun, entertaining, quirky and hilarious avatars. The campaign aims to celebrate this spirit of love between siblings and we are delighted to partner with Twitter to rejoice this love globally through a cool Emoji featuring the iconic identical twins of Bollywood – Prem and Raja,...

The very name of ‘Shikha Kapur’ not just inspires confidence, but also is synonymous with terms like ‘go-getter’, ‘success’ and ‘never-say-give-up’. For the uninitiated, Shikha Kapur is none other than the Chief Marketing Officer at ‘Fox Star Studios’. Even though her face may not be familiar to the masses, her works speaks more than everything else.Read More

The post “Marketing is not defined by the Friday of a film”- Shikha Kapur appeared first on Bollywood Hungama.

Anushka Sharma is pulling out all the stops on her way for ‘Phillauri’ to make waves even before its release! As a special treat for her fans, Anushka is planning to promote her film and interact with her fans at the same time. Now that’s killing two birds with the same stone! The makers of the film have come out with a special gimmick through which Anushka Sharma will be calling her fans every week to engage with them about the movie in which she plays a friendly spirit. In fact, Anushka Sharma has gone out and registered a number through which fans can message her and hear her voice but unfortunately can’t see her! This will indeed be the first time that a star of the film will not be visible during the promotional activities. Anushka, who will be playing a friendly ghost in Phillauri, has registered a special number,...

The trailer of the upcoming action movie Akira starring Sonakshi Sinha has become the new rage on the net. The youth have lapped up Sonakshi Sinha’s action avatar as the trailer created an all new all-time record for the highest number of views for a female led movie.

The trailer of the film was hugely anticipated by fans over the last few days as Fox Star Studios crafted a well-planned strategy that looked to integrate Sonakshi’s massive social following. The campaign started with the actress, who has one of the highest engagement score with fans on social media, releasing all assets through her social identities. Each asset was launched with a strategy for her to engage with her fans, creating organic discussion and engagement on each asset and building the hype around the trailer launch.

The trailer launch was also crafted strategically to ensure that the asset goes viral instantly.

Renowned cricketer and Indian cricket captain Mahendra Singh Dhoni recently turned a year older and the makers of his upcoming biopic planned a special treat for the sports persona. Fans of Dhoni also got an opportunity to make it special for their favourite star.

Besides getting an opportunity to launch a special poster of the film, the makers took the fan-celeb experience to the next level, where they asked fans of the cricketing legend to send in their birthday greetings for M S Dhoni in the form of a short video. The messages were said to be on the lines of what Dhoni stands for them, how he inspires them. In fact, the best of these messages will be chosen and included as a short montage in the actual end credits of the film, M S Dhoni - The Untold Story. This is then, a true chance for fans to connect with their icon,...

Sonam Kapoor and Shekhar Ravjiani who will feature in the soon to be released Neerja had a fun interaction with their fans via a live chat on Facebook. The talented duo launched a new track ‘Gehra Ishq’ on Fox Star’s official Facebook page. Not only did Shekhar sing the song live but they also answered numerous questions posted by their fans using the #LivewithSonamandShekhar.

The song is an emotional number featuring Sonam and Shekhar. It has been sung by Shekhar Ravjiani and the music has been composed by Vishal Khurana.

Shikha Kapur, Cmo Fox Star Studios says, ‘’The new track from Neerja – Gehra Ishq, is a simple charming love song, fresh from the genius pen of Prasoon Joshi, put to music with affection by the young Vishal Khurana, and sung with a lilting innocence by the talented Shekhar Ravjiani, who also debuts as an actor in this film. On screen,...

Fox Star Studios and Bling Unplugged – the makers of the forthcoming film Neerja have partnered with the popular social networking platform – Twitter on the occasion of India’s 67th Republic Day. In a bid to celebrate the spirit of freedom, and in reverence to the myriad unsung heroes of our country, Team Neerja commemorated this occasion with a specially created Republic Day Twitter Emoji.

Exclusively launched by actor Sonam Kapoor who plays Neerja Bhanot in the film, this Emoji will appear from 25th January to 27th January morning on the Twitter platform. All users need to do is tweet with the hashtag #RepublicDay and a beautiful tricolor propeller will appear next to it in their tweets.

While we look up to salute the Indian flag, here's to remembering our unsung heroes! #RepublicDay #Neerja pic.twitter.com/wSdB0yxdYw

— Sonam Kapoor (@sonamakapoor) January 25, 2016

Celebrating the spirit of India, cheering for our...

Prem Ratan Dhan Payo kicked off Diwali celebrations on Twitter in style. The star cast of the film, Salman Khan and Sonam Kapoor surprised their fans on Twitter by launching a Twitter Diwali emoji of a diya yesterday wishing their fans a #HappyDiwali. This is the first time a Bollywood film has collaborated with Twitter on an innovation like this. Soon after Salman, Sonam and the official movie handle Tweeted, Twitter rolled out the emoji for all users. All users need to do is Tweet with this hashtag, #HappyDiwali and a Twitter emoji of a diya will appear next to it.

Speaking about this move, Shikha Kapur – Chief Marketing Officer, Fox Star India asserted that, “Prem Ratan Dhan Payo releases this Diwali and there could not have been a better way to engage with fans than this Twitter Diwali emoji! Fans have been eagerly awaiting the release of the film...

Even before the film released, there were a lot of controversies surrounding Bombay Velvet. And now, post release, there seems to be no end to people talking about the film. The director of the film, Anurag Kashyap, got onto a social networking site and said that it's time to move on.

His post read, "Its time to close the book and move on. its been a journey, as if one life is over with Bombay Velvet. a lot of people do not connect with it and a small number of people did. Maybe when the shock of the narrative wears down , you will revisit it in the calm of your homes and will get into it. Maybe our experimenting with the narrative didn't work for most but i firmly believe in the film. This is the film i wanted to make and i am glad i got to make it.

Earlier we had reported that Sushant Singh Rajput would soon be seen essaying the role of Indian cricketer Mahendra Singh Dhoni in the film Ms Dhoni: The Untold Story. Later we also gave surfers a look at the poster of the film along with Sushant's look as Dhoni. Now we hear that mega production house Fox Star Studio have also come on board to co-produce the film.

Confirming the same Shikha Kapur, Senior Vice President Marketing at Fox says, "Yes, Fox will be co-producing the Dhoni biopic and we will also be distributing the film worldwide." Apart from this, another aspect of the deal we hear is that Fox will be responsible for branding and association deals for the movie.

Ms Dhoni - The Untold Story is being directed by Neeraj Pandey, however details of the rest of the cast are being kept under wraps.

In a novel marketing innovation of sorts, Mr. X aka Emraan Hashmi will team up with the popular comic book character Chacha Chaudhary to solve a mystery. Mr. X is a complete family, masala entertainer and kids are expected to love the invisibility of Mr. X, who takes the law in his hand only to protect it from forces of evil. Chacha Chaudhary will also take the help of Mr. X's power of invisibility to solve an unsolvable case. Known for his intelligence, Chacha Chaudhary is a famous comic character, created by cartoonist Pran in 1971. With this association, the makers will certainly broaden the appeal of Mr. X among kids. The film is releasing in 3D which should be a big draw for kids and family who would want to see the visual effects of the film in that format. Shikha Kapur, Chief Marketing Officer of Fox Star Studios says,...

Homi Adajania’s film Finding Fanny has been in the news for all the right reasons. The stellar star cast of the movie starring Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia has huge buzz surrounding it as the trailer of the quirky comedy was an instant hit with Bollywood fans.

The feedback on the film has been so positive that the makers have decided to premiere the film on the 25th of August – 17 days before the release! This is for the first time in the history of Bollywood that a premiere is happening so early!

“Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of...

Homi Adajania's film Finding Fanny has been in the news for all the right reasons. The stellar starcast of the movie which includes Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia have been an instant hit among audiences as the trailer of the quirky comedy was appreciated by one and all. The feedback on the film has been so positive that the makers have decided to premiere the film on August 25, 17 days before the release! This is for the first time in the history of Bollywood that a premiere is happening so early. "Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of opinions and this is a healthy sign.

Shikha Kapur, Vice President of Disney Utv, who worked on some of the biggest films like Rang De Basanti, Chennai Express, Barfi!, Rowdy Rathore, Dev D, Khosla Ka Ghosla, Kaminey, Life In a Metro, Kai Po Che, Abcd among several others, has resigned from her post. With her exit from Utv, Kapur's next move has become one of the most talked topic amongst Bollywood's insiders right now. Interestingly she is set to take on bigger responsibilities as she joins Fox Star India as their Marketing Head. An official confirmation and announcement on the development is still awaited.