Ecuador-based 2bLatam, the driving creative force behind the wildly popular Spanish-language comedy channel enchufe.tv, has joined forces with Mexican media & entertainment indie Elefantec Global to develop content around enchufe.tv’s IP.
Founded by former Televisa exec José “Pepe” Bastón, Elefantec Global is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La rebellion” for ViX+ and “Todo por Lucy’ for Prime Video. With over 70 million subscribers on its social media channels, enchufe.tv is the largest Spanish-language comedy channel worldwide. Its YouTube channel alone reaches more than 27 million subs, said Arturo Yépez, CEO of 2bLatam.
The strategic partnership will seek to adapt the unique humor found in enchufe.tv’s sketches onto the big screen with its first project centering around one of the channel’s most iconic characters. More details will be announced at a later date.
The partners are also working on the development...
Founded by former Televisa exec José “Pepe” Bastón, Elefantec Global is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La rebellion” for ViX+ and “Todo por Lucy’ for Prime Video. With over 70 million subscribers on its social media channels, enchufe.tv is the largest Spanish-language comedy channel worldwide. Its YouTube channel alone reaches more than 27 million subs, said Arturo Yépez, CEO of 2bLatam.
The strategic partnership will seek to adapt the unique humor found in enchufe.tv’s sketches onto the big screen with its first project centering around one of the channel’s most iconic characters. More details will be announced at a later date.
The partners are also working on the development...
- 1/26/2024
- by Anna Marie de la Fuente
- Variety Film + TV
Edward James Olmos, his son Michael Olmos and Morris Ruskin’s MoJo Global Arts have pacted with Ecuador’s 2bLatam to make an English-language premium TV version of the YouTube phenomenon, “Mortal Glitch.” This is the first project in English for the Ecuadorian company as it seeks to expand its global reach.
To date, “Mortal Glitch” has been the only fiction series produced in Latin America for YouTube Premium. The web series has notched up to 37 million views, with 13.3 million views in Mexico, 5.1 million views in Colombia and 4.1 million views in Argentina.
Produced by 2bLatam’s production arm 2bOriginals, the web series was written and directed by Christian Moya, a partner at 2bLatam and co-founder of 2bLatam’s Enchufe.tv, the leading Spanish-language comedy channel.
“I never thought that ‘Mortal Glitch’ would have an international audience or, at least, generate curiosity among foreign producers who recognized its potential,” he said,...
To date, “Mortal Glitch” has been the only fiction series produced in Latin America for YouTube Premium. The web series has notched up to 37 million views, with 13.3 million views in Mexico, 5.1 million views in Colombia and 4.1 million views in Argentina.
Produced by 2bLatam’s production arm 2bOriginals, the web series was written and directed by Christian Moya, a partner at 2bLatam and co-founder of 2bLatam’s Enchufe.tv, the leading Spanish-language comedy channel.
“I never thought that ‘Mortal Glitch’ would have an international audience or, at least, generate curiosity among foreign producers who recognized its potential,” he said,...
- 4/19/2023
- by Anna Marie de la Fuente
- Variety Film + TV
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