Sony Pictures Classics releases Telluride-darling documentary Julia with a national TV push, culinary events and virtual screenings through November hosted by famous chefs from Alice Waters (San Francisco) and Johnny Spero (Boston) to Jamie Bissonnette (Houston) and luminaries from New York, LA, Philly and Miami.
Directors Betsy West and Julie Cohen talked up the film on one Today show segment, followed by another, where food stylist Susan Spungen made Child’s recipe for pear and almond tarts. Chef Marcus Samuelsson – who appears in the film — cooked Julia Child’s classic roasted chicken and glazed carrots on Rachel Ray. A Nightline interview with West and Cohen airs next week.
Marketing and outreach is key in the current tepid specialty market.
“Every city is new event. It’s a real grassroots campaign,” said Sony Pictures Classic co-president Tom Bernard. That includes ads in food sections of newspapers, on cooking podcasts and YouTube.
Directors Betsy West and Julie Cohen talked up the film on one Today show segment, followed by another, where food stylist Susan Spungen made Child’s recipe for pear and almond tarts. Chef Marcus Samuelsson – who appears in the film — cooked Julia Child’s classic roasted chicken and glazed carrots on Rachel Ray. A Nightline interview with West and Cohen airs next week.
Marketing and outreach is key in the current tepid specialty market.
“Every city is new event. It’s a real grassroots campaign,” said Sony Pictures Classic co-president Tom Bernard. That includes ads in food sections of newspapers, on cooking podcasts and YouTube.
- 11/12/2021
- by Jill Goldsmith
- Deadline Film + TV
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