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10 Years of Max Marketing! Acclaimed Directors and Producers Including Aditya Dhar, Kabir Khan, Sooraj Barjatya, Atul Agnihotri and Others Appreciate Varun Gupta and His Team’s Imagination to Fuel Big-Screen Magic*

Max Marketing completes a decade of boosting the magic of big screens through precise marketing skills and out-of-the-box strategies. Having been the driving force of marketing behind blockbuster films like Kabir Singh, Angrezi Medium, Padman, Rrr, Animal, Drishyam 2 and several more, Max Marketing has added a significant edge to creative marketing, all under the guidance of its creative force – Varun Gupta.

Celebrating 10 years of Max Marketing, several stalwarts of Bollywood expressed joy and heaped praise on the feat. Here’s what they said:

Ramesh Taurani of Tips Films says, “Max Marketing ideas and team’s hardwork made campaign of our film truly unforgettable.”

Celebrated filmmakers Abbas Mustan say, “The campaigns crafted by Max Marketing capture the essence of each film perfectly.

Subhash K Jha revisits 2004’s innocent romantic comedy Uuf Kya Jaadoo Mohabbat Hai and also shares a fascinating behind-the-music fact!

This Rajshri production takes us back to the arcadian innocence of puppy love in Raj Kapoor’s Bobby where young people just wanna have fun, and the birds and the bees can go fly a kite…

The Rajshris deserve credit for returning to the theme of innocent love at a time when Hindi cinema candidly addresses adultery, pre-marital sex, and abortion (see the other release Yuva), and where protagonists have healthy sexual appetites. Yash (Sammir Dattani) and Pari (Pooja Kanwal) strike us as cutely conspicuous anachronisms, out of step with the cinematic definition of man-woman relationships.

Love, according to the time-warped Rajshris , is meaningless when fastened to sex. In Uuf Kya Jaadoo Mohabbat Hai, while the young love-birds have fun, another couple(newcomers Mini Tiwari and Aziz) have sex.

Try to figure that equation out,...

Padma Khanna, a trained Kathak exponent who turns a year older on March 10, was a better dancer than all the other dancing stars of her era. She could sizzle in cabarets and mujras without ever looking vulgar. Many iconic songs of the dance genre in the Hindi films of the 1960s-1980s were filmed on her.

To begin with, she had a minor role in the Biswajit starrer Biwi Aur Makaan in 1966, where she was billed as ‘Kumari Padma’. The really big break was the bold striptease in Vijay Anand’s Johnny Mera Naam. The song ‘Husn ke lakhon rang aag hai yeh badan kaun sa ang dekhoge’, and her provocative but never obscene dance moves as she stripped down to a bikini in front of a drooling Premnath, placed Padma on the perch of the prancing pyramid.

The offers poured in. And Padma made sway while the song shined.

Esteemed director Sooraj Barjatya spoke to Subhash K Jha about Rajshri’s new Ott series Bada Naam Karenge, which begins streaming on SonyLIV from February 7. He also gave hints about an exciting project to come, where hopefully he may be back in the director’s chair. Read on!

The series Bada Naam Karenge bears your stamp in almost every frame, although you are not the official director. How deep is your participation in this series?

My involvement in Bada Naam Karenge has been as a showrunner. I worked closely with the director, Palash Vaswani, and the writers, Manasvi and Vidit, discussing the story, characters, and overall vision. I offered my guidance and shared my experience, but ultimately, Palash was the captain of the ship. It was a collaborative effort, and I’m very happy with how it has turned out.

What prompted your banner, Rajshri, to take the Ott plunge?...

Sooraj Barjatya’s Next Film! (Photo Credit – Instagram)

Sooraj Barjatya, who recently cast Ayushmann Khurrana in his next project, is now looking for the female lead. According to reports, the filmmaker wants to cast either Sara Ali Khan or Triptii Dimri in the movie.

The film, which has not been titled yet, will again be rooted in Indian culture, like Barjatya’s previous work. Sara and Triptii are currently the frontrunners for the female lead’s role and will meet with the director soon.

Sara Ali Khan and Triptii Dimri are Frontrunners to Play the Female Lead in Sooraj Barjatya’s Next

As per sources quoted by Midday, Sooraj Barjatya likes the work of Sara Ali Khan and Triptii Dimri and will cast one of them as the female lead opposite Ayushmann Khurrana in his next film.

Trending Vivek Oberoi Opens Up About Losing His Childhood Sweetheart To Cancer In...

Anil Kapoor Rejected Baazigar for Risky Script (Photo Credit – Instagram/Prime Video)

Shah Rukh Khan delivered one of the best career performances in Baazigar. The film, directed by Abbas Mustan, also stars Shilpa Shetty, Kajol, and Johny Lever in the lead roles. But did you know Shah Rukh Khan was not the initial choice of makers? Read on.

In an interview with Komal Nahta, the directors discovered why superstars Salman Khan and Anil Kapoor rejected the movie. He stated, “When we were ready with the script of Baazigar, we first went to Anil Kapoor. He was shooting for Roop Ki Rani Choro Ka Raja and said the subject was ‘too risky.’ He said it’s good, but I won’t do it. He refused politely”.

The producer then thought of calling and approaching Salman Khan. By then, Salman had become a star after Maine Pyaar Kiya, but he didn’t...

Salman Khan Scolded Sanjay Leela (Photo Credit – Instagram/Facebook)

Salman Khan and Aishwarya Rai’s love story started and blossomed on the sets of Sanjay Leela Bhansali’s Ham Dil De Chuke Sanam. The Dabaang star was so besotted with Aishwarya that he became highly possessive of her.

According to the film’s actor, Smita Jayakar, aka Amrita, who played Aishwarya’s mother in the movie, Salman once gave director Sanjay Leela Bhansali a dressing down for touching Aishwarya while explaining to her a song sequence in the film.

While speaking to Rajshri Unplugged once, Smita revealed she witnessed the incident when Salman scolded Bhansali. “I remembered one scene from the song Aankhon Ki Gustakhiya, where Salman had to go around as Ash stood next to me. So Sanjay goes and touches her (Ash) like this, and he (Salman) goes and says, ‘Sanjay, Sir, why did you touch her? You...

Actors Boman Irani, Rasika Dugal and Rajshri Deshpande have kicked off the Cinevesture International Film Festival 2024 (Ciff), with the screening of the Cannes award-winning French film, ‘The Taste of Things,’ starring Juliette Binoche. The festival which will run from March 27th to 31st, will showcase a diverse selection of films for audiences to enjoy.

Speaking about the festival, Boman said: “It’s a happy occasion, a celebration. It’s important for generations to come. You may wonder what I am doing here. I am making a debut. I debut everything very late in life. I became an actor at the age of 44. I made my first film at the age of 64.”

“And here I am a guest of honour. And one must enjoy like a little child, because the little child in me loves what happens behind me. It doesn’t matter when you start, as long as the start is beautiful,...

With her work in ‘Angry Indian Goddesses’, ‘Sexy Durga’ and ‘Manto’ having been showcased at top-end film festivals, Rajshri Deshpande stresses on the significance of reaching out to festival audiences as opposed to chasing commercial success. Rajshri was present for the opening ceremony of the Cinevesture International Film Festival (Ciff), which is being held in Chandigarh from March 27 to 31.

The actress, who’s known to a wider audience for her work in ‘Sacred Games’, opened up about her association with film festivals.

Talking to Ians, Rajshri said: “My association is with cinema and art. ‘Festival’ is home for us. It is the foundation for us. In festivals they don’t treat us like the market kind of thing. They say whatever you have, just put it across us. They give us that kind of freedom, where you can actually breathe. So, this is that place for me.”

Talking about her...

Actor Avnish Barjatya, who is making his directorial debut with the film ‘Dono’, said in today’s time it is important to tell a story that every generation will connect with. Son of Sooraj Barjatya, Avnish, is making his directorial debut with the film ‘Dono’ which is a romantic drama.

The trailer of the film got great response and the fresh new pairing of Rajveer Deol and Paloma Thakeria has been loved by the audience.

In a conversation, Avnish spoke about the film, advice his father gave him and much more.

Talking about his film, Avnish said: “My film is definitely a Rajshri film at heart, you can see it together with your family. I am a part of that family so anything I would make, it would not go off line. I believe, in today’s time it is important to tell a story that every generation will connect with.

Actor Avnish Barjatya, who is making his directorial debut with the film ‘Dono’, said in today’s time it is important to tell a story that every generation will connect with. Son of Sooraj Barjatya, Avnish, is making his directorial debut with the film ‘Dono’ which is a romantic drama.

The trailer of the film got great response and the fresh new pairing of Rajveer Deol and Paloma Thakeria has been loved by the audience.

In a conversation, Avnish spoke about the film, advice his father gave him and much more.

Talking about his film, Avnish said: “My film is definitely a Rajshri film at heart, you can see it together with your family. I am a part of that family so anything I would make, it would not go off line. I believe, in today’s time it is important to tell a story that every generation will connect with.

Mumbai, Sep 28 (Ians) ‘Dono’ actors Rajveer Deol, Paloma and director Avnish Barjatya presented a copy of the final film to Lord Ganesha at Mumbai’s Siddhivinayak temple recently.

Avnish, Rajveer, and Paloma recently visited the Siddhivinayak temple in Mumbai to seek blessings just a week before their film’s release.

However, the team didn’t just seek blessings, they even placed the first copy of their film at Lord Ganesha’s feet before the world could see it.

The trailer as well as the album of this Avnish Barjatya directorial have been hailed by fans, while many are looking forward to Rajveer and Paloma’s debut, the young actors are already overwhelmed with the love they are getting from all.

Rajshri, in its 76-year-old legacy, has been a production house of debutants, launching fresh talent in all streams of film with pride.

For its 59th Film Production, titled Dono, Rajshri...

‘Dono’ actors Rajveer Deol, Paloma and director Avnish Barjatya presented a copy of the final film to Lord Ganesha at Mumbai’s Siddhivinayak temple recently. Avnish, Rajveer, and Paloma recently visited the Siddhivinayak temple in Mumbai to seek blessings just a week before their film’s release.

However, the team didn’t just seek blessings, they even placed the first copy of their film at Lord Ganesha’s feet before the world could see it.

The trailer as well as the album of this Avnish Barjatya directorial have been hailed by fans, while many are looking forward to Rajveer and Paloma’s debut, the young actors are already overwhelmed with the love they are getting from all.

Rajshri, in its 76-year-old legacy, has been a production house of debutants, launching fresh talent in all streams of film with pride.

For its 59th Film Production, titled Dono, Rajshri is in association with Jio Studios.

Actress Paloma Dhillon, who is making her debut with the upcoming film ‘Dono’, was among 100 actresses who auditioned for the part in the film. She had to wait for seven months before actually securing the role, and was deemed as the perfect fit for this love story.

Excited about this opportunity, Paloma said: “Being part of ‘Dono’ is a dream come true. It’s a relevant tale about today’s youth and I can’t wait for people to watch the film.”

The trailer of the film, which was released recently, promises a heartfelt story of two strangers who are trying to make their way around life after moving on from their respective love interests.

The film marks the debut of Rajveer Deol, the son of actor Sunny Deol, who is currently basking in the blockbuster success of his recent release ‘Gadar 2’, and Paloma Thakeria, the daughter of Poonam Dhillon.

Sunny Deol’s younger son Rajveer and Poonam Dhillon’s daughter Paloma Bollywood debut film ‘Dono’ will be releasing on the big screen on October 5. Rajshri and Jio Studio’s have locked October 5 for a theatrical release.

Set against the backdrop of a lavish destination wedding, Dev (Rajveer) – friend of the dulhan, meets Meghna (Paloma) – friend of the dulha. Amidst the festivities of a big fat Indian wedding, a heart-warming journey commences between Two Strangers who have One Destination.

The poster of the film was released in July. The poster showed Rajveer’s character Dev completely lovestruck, and in awe of Paloma’s character Meghna. Dev is wearing a blue shirt, paired with beige coloured pants, flaunting his smile, and giving the feels of the next chocolate boy of the B-Town.

While Paloma as Meghna is wearing a red dress with balloon sleeves. She is blushing, with her eyes closed,...

Bollywood superstar Salman Khan and actress Bhagyashree, who redefined the concept of love in 1989 with the film ‘Maine Pyar Kiya’, launched the romantic title track of the upcoming film ‘Dono’ starring debutant actors Rajveer Deol and Paloma, on Wednesday.

The song exudes innocence in love.

Rajveer is the younger son of Bollywood star Sunny Deol, while Paloma is the daughter of Poonam Dhillon.

It is also the directorial debut of Avnish S. Barjtaya, the son of veteran director Sooraj R. Barjatya.

For its 59th Film Production, ‘Dono’, Rajshri is in association with Jio Studios. ‘Dono’ has set the promise of it being an innocent love story, dealing with the urban issues of romance and relationships with its clutter-breaking teaser. The formula of a romance saga with debutant actors capturing the pulse of a generation is Dono’s vibe right now.

Back in 1989, Rajshri’s ‘Maine Pyar Kiya’ had the same vibe.

Rajshri and Jio Studio’s Dono has become one of 2023’s most anticipated new comer film. Dono starring Rajveer Deol and Paloma, directed by Avnish S Barjatya has set the promise of it being an innocent love story, dealing with the urban issues of romance and relationships with its clutter breaking teaser.

The formula of a romance saga with debutant actors capturing the pulse of a generation is Dono’s vibe right now. Back in 1989, Rajshri’s Maine Pyaar Kiya had the same vibe! It made Salman Khan everyone’s Prem and gave us the unforgettable Suman in Bhagyashree! Known as the Og flag bearers of Rajshri romance, Prem and Suman join forces to launch Dono’s title track on the 16th of August.

Salman Khan’s iconic character – Prem was born with his first association in 1989 with Rajshri. The film was Maine Pyar Kiya, directed by the – then debutant director Sooraj R Barjatya.

Sooraj Barjatya’s son Avnish is all set to don the director’s hat with his debut film, titled ‘Dono’. While Rajshri’s fourth generation is foraying into the film world, Dono isn’t just Avnish’s directorial debut. The film will also launch Sunny Deol’s son Rajveer Deol and Poonam Dhillon’s daughter Paloma in Bollywood.

Rajshri is all set to tell a love story of two strangers who have one destination, Dono. Repeating history of Maine Pyar Kiya, where a debutant director from Rajshri launched two fresh faces in a memorable love story. Dono, is a special film to the pioneer production house as the direction baton is being passed on to the next generation in the family.

Avnish will helm Rajshri’s 59th film as a director, having previously worked as an Assistant Director on the mega blockbuster Prem Ratan Dhan Payo (2015) and as an Associate...

Filmmaker Sooraj Barjatya’s son Avnish S Barjatya is all set to make his directorial debut with Rajshri Films’s next ‘Dono’, a sweet love story. Taking to Instagram, Rajshri Films shared a sneak-peek, where lush blue waves of water is seen hitting the sandy beach. There is no background score as only the sound of water can be heard.

On the sneak-peek, it’s written: ‘Dono’ directed by Avnish S Barjatya. Teaser on July 25, 2023.

In the caption, it’s written: “Two strangers. One destination!”

“33 years after ‘Maine Pyar Kiya’, Rajshri in association with Jio Studios announces the title of their next film, a sweet love story headlined by their next generation director, Avnish S Barjatya,” said a statement.

Details about the film and the cast are still under wraps.

‘Maine Pyar Kiya’ is directed by Sooraj Barjatya. It stars Salman Khan and Bhagyashree. The film marked the debuts of Barjatya and Bhagyashree.

Mumbai, June 15 (Ians) The official teaser for writer and director Sudeep Kanwal’s political crime thriller film ‘Privacy’ was unveiled on Thursday. The teaser features gritty realism.

Actress Rajshiri Deshpande, who is best known for her role in films and serials such as ‘Angry Indian Goddess’, ‘Sexy Durga’, ‘The Sacred Games’, ‘The Fame Game’, and most recently the Netflix series ‘Trial by Fire’, plays a voyeur in this social thriller, set in the slums of Mumbai.

The teaser of the film looks promising and intriguing due to its more grounded setting and tense nature. It gives a dark and very real insight into how surveillance cameras capture more than just public spaces, and how public surveillance is a tool that can become a double edged sword, one hand aiding in the safety of the public but also become a tool for criminal minds.

‘Privacy’ revolves around a distressed surveillance centre operator based in Mumbai,...