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Og YouTubers Joslyn Davis and Lily Marston -- perhaps best known as the faces of Clevver, a digital lifestyle brand that clocked 10 million subscribers and 9 billion lifetime views -- are branching out with their own entrepreneurial endeavor.

Together, Davis and Marston -- along with Clevver co-founder Jorge Maldonado, who launched the company out of his garage roughly a decade ago -- have established Shared Media. The venture arrives after Clevver’s parent company, Defy Media, shuttered last fall under highly controversial circumstances. Subsequently, Clevver was acquired by Hearst Magazines.

Female-led Shared Media comprises two YouTube channels, and will also aim to incubate emerging with a mentorship culture that stands in stark contrast to the Defy ethos, Davis and Marston say. The channels are as follows: Shared Channel is a collab channel for Davis and Marston (who will continue to operate their individual channels outside of Shared’s auspices), and Shared News,...

Good news for Clevver fans. Two of the beloved lifestyle brand’s YouTube channels are relaunching imminently with a bunch of familiar faces: Clevver News and Clevver Style. Clevver was one of the biggest potential casualties of the Defy Media shutdown in November (in addition to brother brand Smosh), when the digital network suddenly went out of business, leaving employees and creators in the lurch.

Clevver, which was subsequently acquired by Hearst, is bringing back Clevver Style’s hosting trio -- Lily Marston, Joslyn Davis, and Erin Robinson -- with videos slated to return at the end of the month, according to The Hollywood Reporter. Meanwhile, Clevver News -- a pop culture news broadcast -- returned to YouTube on Friday (below) with two familiar Clevver personalities, Emile Ennis Jr. and Sussan Mourad, who took on new roles as co-hosts.

Clevver Style counts 3 million subscribers and typically features Davis, Robinson, and...

Hearst Magazines is readying the re-launch of Clevver -- the digital brand it acquired last month following the shutdown of former parent company, Defy Media, which abruptly went out of business in November under controversial circumstances.

Hearst, which is based in New York, has opened a 20,000-square-foot Los Angeles production studio for Clevver ahead of its comeback in two weeks, Variety reports. Video content for other Hearst titles like Cosmopolitan and Elle will also be produced in the new studio -- which is located at the Santa Monica Airport -- as will original Hearst TV series like The CW’s Ready, Set, Pet and digital programming including This Is How I Made It.

Additionally, Hearst has rehired key Clevver staffers to oversee forthcoming productions -- including Clevver Style senior creative director Jill Irvin Burriss -- though it declined to confirm to Variety which onscreen personalities will return. Prior to Defy’s demise,...

Two of Defy Media’s key digital properties are finding new homes in the wake of the company’s shutdown in November that left all of its employees suddenly jobless and has also resulted in a liquidation dispute whereby 50 channels formerly signed to the Defy multi-channel network allege that they are owed $1.7 million in unpaid AdSense.

But now, there have been some encouraging developments for Defy's lifestyle and pop culture-leaning Clevver brand as well as its comedy stalwart Smosh. Clevver, which counts 15 million followers across all of its social channels, has been purchased by Hearst Magazines for an undisclosed sum. "This investment underscores our commitment to premium video,” a spokesperson for the publisher told The Hollywood Reporter, “that super-serves our audience of young women and will further accelerate our growth on YouTube and other digital video platforms."

Prior to Defy's shuttering, Clevver’s most visible producers and hosts were Lily Marston...

Clevver, the Defy Media-owned digital brand focused on beauty and lifestyle content, is doubling down on its Facebook Watch output with the launch of two new shows this week -- both in the home makeover space.

Today, Clevver will unveil Marketplace Makeover, hosted by digital personality Loryn Powell. The 12-episode series, rolling out weekly, will follow Clevver creators as they attempt to Diy strange creations using household items found on the Facebook Marketplace -- such as a mobile coffee complex and a doggie duplex -- and then gift them to fellow influencers. The ensuing creations are intended to be highly Instagrammable, and must be composed of items costing no more than $100.

In Hollywood Estate Date, which launches its own 12-week run on Friday, Clevver creators will haul unique items from estate sales across Los Angeles in a bid to redecorate the rooms of fellow Clevver castmates. In each episode, host...

Abrams Artists has more female agents in digital media than any of its competitors, it says -- a total of seven across both coasts. And this VidCon, the first time that the massive convention is being hosted under the auspices of new proprietor Viacom, Abrams’ self-described 'Quad Squad' was out in full force.

Vice president Jade Sherman, founding department member Amanda Marzolf, and agents Melissa DeMarco and Marienor Madrilejo have dubbed themselves the Quad Squad because they are staying together in a quad hotel suite this year: a central location to host client meetings as well as to start and end the day as a team. Additionally, four other Abrams agents are in attendance at VidCon from the firm’s New York and Los Angeles offices.

Abrams clients at VidCon include: Andrea Brooks, who just unveiled her very own cosmetics line; Clevver executive producer and host Joslyn Davis; Roi ‘Guava Juice’ Fabito,...

At 8 Pm Et/Pt on September 21st, the 33rd season of the CBS reality series Survivor will begin. This year’s competition carries the subtitle Millennials vs. Gen X, and it will pit contestants from two neighboring generations against one another. For fans of YouTube, there will be a familiar face in the Millennial camp. Mari Takahashi, known for her videos on the Smosh Games channel, will attempt to outlast her fellow competitors to earn the title of Sole Survivor.

As Takahashi tells Tubefilter, she was introduced to the CBS team behind Survivor after two fellow YouTube stars, Joslyn Davis and Erin Ward, were contestants on another CBS reality series, The Amazing Race. Davis and Ward are friends of Takahashi’s (and fellow Defy Media partners), which led to her selection for the new Survivor season.

To prepare for her Survivor role, Takasashi “binge-watched” all of the show’s previous seasons.

CBS’ The Amazing Race this Friday drew 5.6 million total viewers and a 0.9 rating, down a tenth in the demo to a season (and what appears to be a series) low.

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Leading out of that, Hawaii Five-0 (8.3 mil/1.1) was steady, while Blue Bloods (9.9 mil/1.2) dipped a tenth.

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Elsewhere in the ratings….

NBC | Pending adjustment due to an NBA preemption in Portland, Grimm (4 mil/0.9) is currently flat.

RelatedPerformer of the Week: The Originals...

A new web series produced by Believe Entertainment Group brings top digital content creators to the People website. The celebrity-focused publication is the home of Social Currency, which gives YouTube and Vine stars a chance to chat with one another and asks them to share some secrets to their success.

The ten content creators who will appear two-at-a-time across five Social Currency episodes are Shira Lazar (who is also the show’s Executive Producer), Bart Baker, Jason Nash, The Gabbie Show, Cassey Ho, Jenn Im, Joslyn Davis, Erin Robinson, Sam Wilkinson, and Twan Kuyper. Each installment will divulge several tricks of the trade as the featured YouTube and Vine stars look back upon their respective paths to success.

Here’s the first episode, which follows Baker’s career from film student to top Internet parodist:

Visit Tubefilter for more great stories.

The Amazing Race‘s trip to the somewhat-picturesque French Alps on Friday night drew 5.7 million total viewers and 1.0 rating, ticking down on both counts and marking a season low in the demo.

RelatedAmazing Race Insider: Erin/Joslyn Detail Chamonix’s Alps and Downs

Leading out of that, Hawaii Five-0 (8 mil/1.1) dipped to a season-low audience while steady in the demo. Blue Bloods (10 mil/1.3) inched up a tenth.

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Elsewhere in the ratings:

ABC | Of Friday’s bubble sitcoms, Last Man Standing (6.4 mil/1.1) was flat while Dr. Ken...

The Amazing Race team of Erin Robinson and Joslyn Davis — hosts of the Clevver entertainment news hub — share with TVLine weekly behind-the-scenes secrets.

Boy Crazy In France | By this leg in the race, we’d been running around like cray people for a while, and so the obvious fatigue, coupled with the high altitude, is what I’m going to say was to blame for my out-of-control flirtation and general boy-craziness. I don’t know what came over me (because I swear I’m generally civilized), but when Erin and I got to the top of the mountain climb detour in Chamonix,...

Fox’s Sleepy Hollow this Friday drew 3 million total viewers and a 0.7 rating, ticking back down in the demo to match its series low.

Leading out of that, Second Chance (2.2 mil/0.5) grew its audience while steady in the demo.

RelatedSleepy Hollow Recap: The Devil You Know — Plus: Abbie’s Secret Revealed

Elsewhere in the ratings….

CBS | The Amazing Race (5.8 mil/1.1) was steady. Reruns of Hawaii Five-0 (with 6.4 million viewers) and Blue Bloods (7.3 mil) drew Friday’s two largest audiences.

RelatedAmazing Race Insider: Erin and Joslyn Talk ‘Sleep Challenge,’ Big Mat Attack

NBC | Grimm (4.2 mil/0.9) added a handful of eyeballs while steady in the demo.

The Amazing Race team of Erin Robinson and Joslyn Davis — hosts of the Clevver entertainment news hub — share with TVLine weekly behind-the-scenes secrets.

Flag On The Play? | When we arrived at the roadblock, which — no big deal — was on the lawn of the United Nations [Offices in Geneva], I had a major pinch-me moment. Who gets to frolic around on the lawn of the Un?!?! But when you’re on The Amazing Race, magical things can happen. Back to business: When we arrived at the Un, all of the teams ahead of us were still there and it seemed like it was kind...

The Amazing Race team of Erin Robinson and Joslyn Davis — hosts of the Clevver entertainment news hub — share with TVLine weekly behind-the-scenes secrets.

Close Encounters | Here we go again with the caves! Except this time, the claustrophobia meltdown is on a whole new level. I’ve watched countless seasons of The Amazing Race, but I didn’t fully appreciate the producers’ love for caves until I found myself racing through them during our season. The meltdown began after Joslyn and I sprinted up the side of a giant castle on a hill and right into the dark catacomb cave. Our hearts were racing.

Fox’s Second Chance this Friday drew 2 million total viewers and a 0.6 rating, ticking up a tenth in the demo (pending any adjustment in the finals).

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Opening Fox’s night, Sleepy Hollow was rock steady with 3.2 mil and a 0.8.

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Elsewhere in the ratings….

CBS | The Amazing Race (5.9 mil/1.1) and Hawaii Five-0 (8.8 mil/1.1) each slipped two tenths, while Blue Bloods (10.7 mil/1.3) dipped one tenth (and as usual copped the night’s largest audience).

RelatedAmazing Race Insider: Erin...

For as long as they stay in the running, the Amazing Race team of Erin Robinson and Joslyn Davis — hosts of the digital entertainment news franchise Clevver — are sharing with TVLine behind-the-scenes secrets from each week’s escapade.

Leg 2: A​diós,​Mexico City! Hello, Cartagena, Colombia

Baywatch Moment |​ Who knew being on The Amazing Race would make my Baywatch dreams a reality?! Ok, to be fair, I never knew I had Baywatch dreams, but that’s an unnecessary detail. When teams arrived at the Roadblock at Totumo, the mud volcano in Cartagena, our instructions told us we had...

On the 28th season of The Amazing Race, the teams are filled with social media personalities. These contestants have millions of devoted followers but will these followers watch their favorites on television? Will they help the ratings of this venerable CBS TV show? Stay tuned.

Phil Keoghan returns as host with the 28th cycle of The Amazing Race. This season features 11 pairs of contestants racing around the world in pursuit of a million dollar prize. Each team features at least one Internet celebrity. They are Tyler Oakley and Korey Kuhl, Burnie Burns and Ashley Jenkins, Erin White Robinson and Joslyn Davis, Cole Labrant and Sheri Labrant, Zach King and Rachel King, Dana Borriello and Matt Steffanina, Jessica Versteeg and Brittany Oldehoff, Marty Cobb and Hagan Parkman, Blair Fowler and Scott Fowler, Cameron Benson and Darius Benson, and Brodie Smith and Kurt Gibson.

This season...

Hey, "Amazing Race" peeps. It is with great pleasure that we can confirm with you guys that a brand new season 28 of your favorite show is scheduled to air in February 2016! We also got the casting/team intel for you. It turns out that they're bringing on a whole bunch of social media moguls to compete with their relatives or friends. Most of the cast have achieved prior fame through social media platforms including YouTube, Vine, and Instagram. With no further ado, the teams are: YouTubers and friends Tyler Oakley and Korey Kuhl. Dating YouTubers and Rooster Teeth hosts Burnie Burns and Ashley Jenkins. YouTubers, Clevver hosts and friends Erin White Robinson and Joslyn Davis. Vine personality Cole Labrant and mother Sheri Labrant. Vine personality Zach King and wife Rachel King. Engaged YouTubers and choreographers Dana Borriello and Matt Steffanina. Instagram models and friends Jessica Versteeg and Miss Florida USA Brittany Oldehoff.

CBS announced earlier today that season 28 of their hit reality game show The Amazing Race will be comprised solely of well-known social-media personalities and influencers, hailing from platforms such as YouTube, Vine, and Instagram. Headlining the eleven teams are YouTube superstars Tyler Oakley and Korey Kuhl. Additionally, for the first time in the show's history, host Phil Keoghan will be live-streaming the opening leg of the show during the November 15 premiere. The complete list of teams are as follows (accompanied by their combined subscriber/follower count, as helpfully calculated by Mashable): Tyler Oakley and Korey Kuhl (7.8 million on YouTube), Burnie Burns and Ashley Jenkins (8.2 million on YouTube), Erin White Robinson and Joslyn Davis (2 million on Clevver), Sheri and Cole Labrant (6.5 million on Vine), Zach and Rachel King (3.7 million on Vine), Dana Borriello and Matt Steffanina (2.5 million on YouTube), Jessica Versteeg and Brittany Oldehoff (68,176...

The cast for the 28th running of The Amazing Race is super-duper social, filled to the gills with YouTubers, Viners, Tweeterers, gamers and other manner of social media mavens.

Related2016 Renewal Scorecard: What’s Coming Back? What’s Getting Cancelled? What’s on the Bubble?

Again, these folks are practically living inside the fiber optic lines that snake into your router, so photos are readily Googleable. Here are their names and deets:

Erin White Robinson and Joslyn Davis

Pop culture hosts for YouTube’s Clevver, best friends (photo above)

Tyler Oakley and Korey Kuhl

YouTube stars/”Psychobabble” podcasters, best friends...

The next season of The Amazing Race is going to be very social.

Season 28 of the CBS reality competition will feature a crop of contestants who are all social media stars, and People can exclusively reveal one of the teams: Vine star Cole Labrant and his mom Sheri!

Labrant, 19, started posting 6-second comedy videos on the social media site just two years ago but already has 6.5 million followers.

Hailing from Enterprise, Alabama, the teen and his mom will go up against 10 others teams as they travel the world competing for $1 million.

Here's a complete list of the teams:. Friends and...