Peter Sealey, the former global chief marketing officer of The Coca-Cola Company who spent six years working with Columbia Pictures, died Dec. 15 in Palm Springs, Calif. due to complications after a fall, according to his family. He was 82.
Sealey worked at The Coca-Cola Company for over two decades, during which the beverage company purchased Columbia Pictures. After the acquisition, Sealey was promoted to president of global marketing for Columbia Picture Studios and provided marketing expertise to films like “Tootsie,” “Ghostbusters,” “The Karate Kid,” “Stand By Me” and “La Bamba” throughout the 1980s.
Over the course of his career at Coke, Sealey famously produced the “Always Coca-Cola” campaign, which iconized the brand’s polar bear mascot.
“People would call our offices and ask when that commercial would air again so they could see it,” Sealey previously said in a 2021 interview. “I’m proud of the impact of that campaign.”
Sealey remained...
Sealey worked at The Coca-Cola Company for over two decades, during which the beverage company purchased Columbia Pictures. After the acquisition, Sealey was promoted to president of global marketing for Columbia Picture Studios and provided marketing expertise to films like “Tootsie,” “Ghostbusters,” “The Karate Kid,” “Stand By Me” and “La Bamba” throughout the 1980s.
Over the course of his career at Coke, Sealey famously produced the “Always Coca-Cola” campaign, which iconized the brand’s polar bear mascot.
“People would call our offices and ask when that commercial would air again so they could see it,” Sealey previously said in a 2021 interview. “I’m proud of the impact of that campaign.”
Sealey remained...
- 12/30/2022
- by Katie Reul
- Variety Film + TV
Click here to read the full article.
Peter Sealey, the longtime Coca-Cola marketing executive who spent six years with Columbia Pictures after the soft-drink company acquired the studio in 1982, has died. He was 82.
Sealey died Dec. 15 in Palm Springs of complications from a fall, his family announced.
When the Coca-Cola Co. bought Columbia for 750 million, Sealey became president of global marketing and distribution for the historic studio, and he contributed his marketing expertise to such movies as Tootsie (1982), Ghostbusters (1984), The Karate Kid (1984), Stand by Me (1986) and La Bamba (1987).
Sealey exited Coke in 1993 and reinvented himself as a global speaker, consultant, expert witness and adviser to such Fortune 50 companies as United Parcel Service, General Motors and Sony Corp., which acquired Columbia in 1989 for 3.4 billion.
He also joined the advisory board of Facebook at its infancy with only 12 employees and was a pioneer in predicting the impact of social media.
Born on Aug.
Peter Sealey, the longtime Coca-Cola marketing executive who spent six years with Columbia Pictures after the soft-drink company acquired the studio in 1982, has died. He was 82.
Sealey died Dec. 15 in Palm Springs of complications from a fall, his family announced.
When the Coca-Cola Co. bought Columbia for 750 million, Sealey became president of global marketing and distribution for the historic studio, and he contributed his marketing expertise to such movies as Tootsie (1982), Ghostbusters (1984), The Karate Kid (1984), Stand by Me (1986) and La Bamba (1987).
Sealey exited Coke in 1993 and reinvented himself as a global speaker, consultant, expert witness and adviser to such Fortune 50 companies as United Parcel Service, General Motors and Sony Corp., which acquired Columbia in 1989 for 3.4 billion.
He also joined the advisory board of Facebook at its infancy with only 12 employees and was a pioneer in predicting the impact of social media.
Born on Aug.
- 12/29/2022
- by Mike Barnes
- The Hollywood Reporter - Movie News
Peter Sealey, a former Columbia Pictures president of global marketing during the studio’s release of Ghostbusters, Tootsie, Stand By Me and The Karate Kid, died Dec. 15 in Palm Springs from complications following a fall. He was 82.
Related Story Hollywood & Media Deaths In 2022: Photo Gallery Related Story Coca-Cola Uncaps 'Christmas Always Finds Its Way,' Branded Storytelling Initiative With Imagine & Amazon Related Story Rapper Travis Scott Joins Isaac Yowman As Executive Producer Of DJ Screw Biopic For Columbia Pictures
Before his studio days, Sealey was the global chief marketing officer of The Coca-Cola Company, where he produced the famous “Always Coca-Cola” campaign, the pinnacle of which were the iconic polar bear commercials. He shifted to Columbia when Coca-Cola bought the studio.
Sealey left Coca-Cola at 53 years old, reinventing himself as a global speaker, consultant, expert witness, and advisor to multiple Fortune 50 companies, including United Parcel Service, General Motors, and Sony Corporation.
Related Story Hollywood & Media Deaths In 2022: Photo Gallery Related Story Coca-Cola Uncaps 'Christmas Always Finds Its Way,' Branded Storytelling Initiative With Imagine & Amazon Related Story Rapper Travis Scott Joins Isaac Yowman As Executive Producer Of DJ Screw Biopic For Columbia Pictures
Before his studio days, Sealey was the global chief marketing officer of The Coca-Cola Company, where he produced the famous “Always Coca-Cola” campaign, the pinnacle of which were the iconic polar bear commercials. He shifted to Columbia when Coca-Cola bought the studio.
Sealey left Coca-Cola at 53 years old, reinventing himself as a global speaker, consultant, expert witness, and advisor to multiple Fortune 50 companies, including United Parcel Service, General Motors, and Sony Corporation.
- 12/29/2022
- by Bruce Haring
- Deadline Film + TV
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